About us

Credibility and proven expertise.

We are a hotel consultancy firm with extensive international experience and more than 200 projects successfully executed on 4 continents. During its 11 years of experience as a consulting firm, the hotel factory has become the strategic partner in the hotel industry of:

  • Financial entities
  • Investment funds with hotel portfolios
  • Individual owners of hotel assets
  • Small and medium hotel companies
  • Large international hotel companies

Our network of partners specialized in Digital Marketing, F&B, disruptive technology and Big Data provide a comprehensive vision and a differential factor to all our projects.

Our services

We help you on your journey to improve your hotel business. Please find the list of solutions we offer in order to do so below:

Transactions and corporate operations

Analysis, valuation and identification of assets and operators that best suit your strategy. We comprehensively manage asset divestment and sale processes.

Hotel Consultancy

We help you define the strategy in order to maximize the profitability of your asset. We collect and deliver crucial market information for solid decision making.

Digital Services

We manage the marketing and digital necessities of your company in an integral fashion. We help you in order to grow your direct sales channel.

F&B Consultancy

We help you define and improve gastronomic concepts. We provide practical solutions, improve processes and train your team with new skills and techniques so that the gastronomic strategy achieves success and sustainability over time.

Latest News

Latest news

Case studies

Commercial Due Diligence

Project

Mallorca, Spain

Destination

2021

Date

Private equity company

Client


Summary

Analysis of investment opportunity in Mallorca. Project structured in asset analysis, market study, competitive set analysis, strategic recommendations, and asset business plan. An analysis of the potential of the asset to support the investment decision.

Repositioning Hotels in Greece

Project

Crete, Zante and Corcyra

Destination

2020

Date

Spain-based investment fund

Client


Summary

The repositioning of 5 hotels in Greece has been carried out through the elaboration of a strategic document which permits to speed up the transformation process of an asset through the optimization of resources.
This process entails an integral reform in order to adapt the assets to the new brands, with a new differentiating concept adapted to the new target segment and modified commercialisation.

F&B strategy review

Project

Costa Brava, Spain

Destination

2021

Date

Spanish hotel chain

Client


Summary

After a project of definition and delivery of the USP and a feasibility analysis in 2019, a review of the F&B proposal of the repositioned hotel is carried out in 2021. The project focuses on the review and assessment of the F&B strategy, reviewing the materials previously developed by the client for each of the hotel's outlets. For this, staff training sessions have been conducted, while carrying out the implementation and monitoring through periodic visits to the hotel.