Hotel Consultancy

We assist your company in the definition of strategies in order to maximise the profitability of your asset. We bring key market information to facilitate solid decision making

Conceptualization and repositioning of hotel projects

Clearly defined positioning which permits the business to offer a differentiated product, focused on the necessities of the target market segment to improve the satisfaction score among guests, increasing rates and therefore improving the profitability of the establishment

  • Development of new hotel concepts

  • Repositioning and improvement of results

  • Benchmark & competitive set analysis

  • Business Plans

  • Technology for guest experience

Commercial and Marketing Strategy

Review, initial diagnosis, and improvement plan for the commercial strategy. Analysis of the concept, the competitive set, the positioning in terms of rates, and distribution strategies for the hotel asset.

  • Multichannel strategy

  • Rates comparison

  • Contact and selection of tour operators

  • Revenue Management

  • Upselling & Cross-Selling

  • Direct sales channel

Market Insights & Data Services

Data analysis and interpretation of the results obtained of the current situation on different scopes: statistical information of the destination, airline capacity studies, and segmentation of the market

  • Big Data for Market Research

  • Airline Capacity

  • Market Segments Purchasing Power

Operational Strategy

Strategic analysis of operations in different departments of the establishment. Coaching and training services, development of operational manuals, definition of standards of service…

  • Coaching for executives

  • Operational manuals

  • Establishment of service standards

  • Face-to-face & online training

  • Improvement of online reputation