“I have noticed that even those who assert that everything is predestined and that we can change nothing about it still look both ways before they cross the street.”

Stephen Hawking.

What is coaching?

Coaching is a method that consists of assisting and training a single person or a group of people with the aim of accomplishing goals and developing specific skills or abilities. 

At the hotel factory we believe that Coaching is one of the most effective tools to develop leadership and management skills, that’s why we offer it to our clients. Being for their managers or professionals in general, we assist them in accomplishing their challenges and commitments to improvement. 

A Coach is an exchange agent, given that we assist people and teams in the middle of changing processes, implementation of new projects and personal and professional improvement. 

Coaching or Therapy?

One of our clients’ most frequent questions is: “What is the difference between coaching and therapy?”. Many available resources help answer these questions. Some of the articles published on this subject are found in FEPSM (https://www.fepsm.org) and ICF also offers information on the matter in its webpage (www.coachfederation.org). 

These are some of the main differences between them: 

Coaching

• Considers people to be creative, complete and resourceful

• Coach and client are equals (same level)

• Alliance designed by the coach and the client altogether

• Emphasis on the present and the future

• Oriented to action and to be

• Oriented to the solution

Therapy

• Considers people from a medical perspective

• The therapist is considered the expert

• The treatment plan is designed primarily by the therapist. 

• Emphasis on the past and the present

• Oriented to the discernment of the situation

• Oriented to the problem

The goal of Coaching

Coaching is an accompanying process. The goal of coaching is not to solve problems, even though there will be some which might be solved along the way. 

Coaching is mainly oriented to discovery, the awareness and the choice. It has a great impact on the person’s potential development, his/her trust and self-esteem. 

Everything is interrelated and affects mutually. Our relation with ourselves, our family relationships, our friendships, our health, our leisure, our professional and personal growth, our spiritual developments, our socially responsible contribution or any area of our life that is important to us. In Coaching, that holistic view of the person is fundamental.

Trust and Self-Esteem  

PAU FORNER talks about “The myth of Trust and Self-Esteem” in his book “Dirige tu vida”. He claims that trusting means believing we have the resources to deal with the adversities of life.

People who trust themselves take risks and don’t back down in the face of uncertainty. Self-esteem is the way we feel about ourselves, the emotional assessment we make of our own value. Although it is often linked to trust, it is not always so. There are people who show great confidence in their professional environment while personally they are overrun by low self-esteem. Both are fundamental to being able to take the reins of our lives. 

No one is capable of always having high self-esteem. The real self-esteem means being capable of accepting that sometimes we might not feel comfortable with what we are and what we do. 

The Coaching Model in the hotel factory

Our coaching model in integrated, we work with people and teams to fully exploit their potential… our coaching model can increase changes in behaviour and improve results. 

Each session encourages the person to adopt new behaviours and analyze the impact of them on their personal/professional environment, eventually establishing new habits. 

We believe that taking responsibility for change is not only an attitude, but also a skill that needs to be learned and developed.

Our Mission

Creating collaborative relationships through coaching that make a genuine difference in the performance, responsibility and well-being of our clients. 

Recently, the hotel factory has held two executive coaching sessions for professionals in the national hospitality industry: one in Mallorca and one in Bilbao. If you would like to know more about the importance of executive coaching, please feel free to ask or contact us for any advice.