In the hotel industry, it is becoming increasingly difficult to get a different proposal that might attract the attention of customers and, in addition, be profitable. To achieve this, a primary step is to choose the topic in which you want to specialize, and from there, create an optimal concept that reinforces the idea.

A trend that is currently booming is using art as the main identity of a hotel. Precisely for this reason, there are already different establishments at national and international level focused on their artistic concept that can be highlighted:

• In London we find The Exhibitionist hotel, a 5-star boutique hotel with 37 rooms. Every one of the corridors has been individually designed and includes different expositions. In addition, some of the staff in charge of highlighting its artistic concept.

• The Swatch Art Peace Hotel Shanghai, 5-star hotel located in China. It is    characterized by acting as a residence for artists and by having different     workshops in which those might work. At the end of the stay, each artist leaves a     work piece that begins to be part of the hotel.

• Located in Madrid, the 5-star Hotel Puerta América is special because of its 12         floors, being each one decorated in a different and unique way with the help of       the 19 world’s most prestigious architectural studios and designers.

• Paradiso Ibiza Art Hotel, a 4-star hotel, is located in Ibiza and focuses on      contemporary art. Every room is dedicated to a different artist having one of work     pieces as a  decorative element. Besides, the hotel welcomes different artists on       weekends and includes activities that reinforce this concept.

• The heart of Mallorca’s old town is the 4-star Brondo Architect Hotel, it is a space with an industrial design that brings together the Mallorcan architecture of the seventeenth century. It has 33 rooms and, as a curious fact, its suites instead of being numbered, are named after renowned architects. Moreover, the hotel has temporary exhibitions and local street music throughout the year.

• The hotel Belmond La Residencia a 5-star hotel also located in Mallorca has high qualified staff that take guests on artistic routes of the surroundings. It also has other activities such as sculpture classes or portrait services.

Recently, the hotel factory took part in a conceptualisation project in which art was the main theme. Our intention is always to guarantee differential additional products or services, competitive and as interesting as possible for the possible hotel segment(s) as well as meeting the needs and preferences of every client.

If you want to know more about our projects, please do not hesitate to contact us.