Success stories

Summary

The repositioning of 5 hotels in Greece has been carried out through the elaboration of a strategic document which permits to speed up the transformation process of an asset through the optimization of resources.
This process entails an integral reform in order to adapt the assets to the new brands, with a new differentiating concept adapted to the new target segment and modified commercialisation.

Summary

The aim of this project is to reposition several hotel assets with a successful concept, minimizing risk thanks to the development of a differentiated product focused on the needs of the market segment that allows the investment to be profitable. So as to define a solid concept, a market study, an internal analysis, and a benchmark study of best-in-class hotels have been conducted. Finally, a feasibility analysis is carried out for each asset and an implementation plan is defined to align the objectives among all the parties involved.

Summary

Development of a senior living project in Estepona through a market study, a review of the concept and a feasibility analysis of the business model. Preparation of the final report to obtain bank financing.

Summary

The client wants to reposition his hotel with a musical theme. Therefore a benchmark study has been carried out with the objective to identify the best practices of existing hotels with a musical theme and analyze the top rated product attributes.
A differentiation strategy has been selected which allows the hotel to offer the top rated attributes for the target client, conceptualizing each of the hotel spaces, including co-branding opportunities and a proposal of differential elements.

Summary

After important reforms in the destination, which imply both a qualitative change as well as an quantitative increase in the destinations offer, the client sees the necessity to develop a new concept which will helps to attract the new target segment, oriented towards satisfying the needs of the clients, which in turn ensures the viability of the project and maximizes its profitability in the long term.
A conceptualisation of the complex has been carried out, adding important and differential F&B concept and furthermore completely changing the marketing strategy.

Summary

Development of a hotel project and definition of the most appropriate product concept for the property, based on the profitability of each of the proposed business models (hotel, touristic apartments, or residence). Finally, this type of project facilitates bank funding in order to carry out the necessary reforms. Once the economic profitability and the hotel concept have been established, the client can present those results to all the stakeholders involved:

1. Corresponding financial entities to obtain the necessary funding.
2. Hotel operators and touristic groups interested in renting a hotel in order to manage it

Summary

The client presents a hotel project located in a historical building in Málaga, consisting of the creation of a differentiated boutique hotel through a comprehensive reform with which to develop the potential of the asset.
During the phase of searching for bank financing, the client look to the hotel factory in order to carry out an IBR (Independent Business Review). This gives an insight into the potencial and the profitability of the establishment, defining the most appropriate conceptual proposal, while at the same time helping to obtain bank financing for the development of the hotel project.

Summary

After an internal restructuring of the brand structure of the chain, the client presents the necessity to create operative manuals with a focus on the values and attributes of the different brands to the operations, therefore manuals in which the factors that affect the client satisfaction are laid out in detail have been elaborated.
The objective of the elaboration of these manuals is to improve the guest experience which translates to a better score in online reputation indices, while simultaneously allowing the hotel to increase its average rate.

Summary

Development of a business plan for 3 different assets. The business plan serves as a basis together with a market study, in the concretion and strategic decision-making of the project. It also helps define aspects such as the operating model, the category and classification of the establishments, the necessary investment, or the commercialization model, making it possible to analyze the profitability and potential of each asset.

Summary

After a project of definition and delivery of the USP and a feasibility analysis in 2019, a review of the F&B proposal of the repositioned hotel is carried out in 2021. The project focuses on the review and assessment of the F&B strategy, reviewing the materials previously developed by the client for each of the hotel's outlets. For this, staff training sessions have been conducted, while carrying out the implementation and monitoring through periodic visits to the hotel.

Summary

The client identifies an opportunity to improve their gastronomic offer. Starting from a simple gastronomic proposal, aimed only at the golf customer, it evolved towards a new updated and modernized gastronomic proposal, aligned with market trends, aimed at both internal and external customers. After carrying out a benchmark study of gastronomic trends, possible improvements and opportunities to be implemented have been identified. A monitoring and rectification process was carried out periodically, ensuring correct implementation and detecting the necessary corrections.