There are two types of data that can be used to develop insights and conclusions about information provided. Small data ensures quality information to help companies become more productive and efficient. This small data includes touristic data and the analysis of this gives an insight on future trends that give added value.

We are currently navigating in the area of Big Data and individuals, let alone companies, can’t escape this fever. A great quantity of information is waiting to be analyzed, but is this amount really necessary? Can we profit from all of this?

Big Data is defined as the process of analyzing a big amount of data that can’t be studied using traditional mechanisms. Big data is characterized by the following 3 attributes:

1. Big volume of data.
2. Big data provides real-time data.
3. Heterogeneous data (text, images, videos, etc).

However, Small Data is all of the information we have at our disposal (Hotel PMS, online reputation, statistical data, etc.) that we can use without the need of sophisticated tools.  This information allows fast decision making. Leonardo Da Vinci said “ Simplicity is the ultimate sophistication”, phrase that helps us understand this concept.

At the hotel factory, we work in the obtention of information, its quality and the study of this data in order to be able to transmit the biggest amount of useful information to our clients. Basing strategies on this information will allow companies to be more productive and efficient.

During each project, the hotel factory dedicates a large part of its time in the obtention of information, as well as ensuring its quality. A big challenge that is necessary to conduct a posterior analysis that leads to the decision-making with the least biases as possible, to ensure the client’s maximum profitability.

The analysis of touristic data gives us small hints on future trends that bring a lot of value to business. In this way, it allows us to improve our final product/service, therefore increasing competitivity

Proper management of data allows the optimization of the client’s experience and the increase of a their satisfaction, which will subsequently lead to a higher customer loyalty.

Which is the only element of a hotel that can’t be changed? Its location, everything else is open for improvement and the hotel factory will guide you to accomplish profit maximization.