ReviewPro was created in 2008 in order to identify the profitable “best practices” for hotels by allowing hotels to keep track of their clients’ evaluation and opinions across various online review portals. the hotel factory defines a semantic analysis in order to maximize profitability received when using ReviewPro.

In recent years it has become apparent that within the hotel industry, it is necessary to adjust your services to the needs of the client with a strategy based on constantly exceeding their expectations. This is used as both a way of building loyalty, and of differentiating yourself from your competitors.

In response to the hotels’ need to know their clients’ evaluations and opinions, ReviewPro was created in 2008. This tool collects the opinions that have been left on numerous online portals (Booking, TripAdvisor, etc.) about their own hotel in comparison to their competitive set, allowing them to identify many of the actual “best practices”: what should be improved, included, changed, or things that shouldn’t be offered if they’re not relevant for the client, and therefore not profitable for the hotel.

However, there are many hotels nowadays that tell us about their difficulties drawing clear conclusions from all of the information, and that for daily operations it’s an impediment when it comes time to get the most out of this type of tool. And it’s true that, although ReviewPro is powerful, it’s limited by its algorithm. A detailed analysis is necessary; one that allows you to detect the most important aspects of your hotel, evaluating the most prominent attributes as selected by customers, categorizing the names, detailing rankings by keyword, etc. In short, a data processor that doesn’t offer this tool nor the aforementioned information seems very limited.

So, through this type of semantic analysis, and not just the information provided by ReviewPro, the hotel will be able to draw more accurate conclusions about each selling point of the hotel, manage incentives for their employees, redistribute resources, prioritize areas that need reform, personalize services and, consequently, improve the experience of the client.

Without a doubt, this is a tool that should be used by any hotel, not only for its ability to monitor online reputation, but also for its power in generating income and reducing costs. However, further development is necessary to make it a profitable tool and, as Nelson Boswel says, “always give the client more than what they expect.”