Benchmarking is one of the key tools to use in any good consulting project. For this reason, the hotel factory team has recently been immersed in several benchmarks for which it has been necessary to travel to international destinations and analyse the best practices carried out in referent hotels, providing our clients with a global and objective vision of hotel trends applicable to their project.

One of the last trips made in search of hotel trends has been to Punta Cana in the Dominican Republic, where we have visited 5 stars leading hotels both in adults only and family segment due to its large increase of openings in recent years.

This way, the hotel factory has compiled the latest trends in the most important destination of the Dominican Republic, which are presented below:

1. Secret Box

The secret box is a space which acts as a revolving pass-through mechanism to receive the 24 hours room service without having to open the door of the room, giving the guest more privacy during their stay.

2. Private villas

In Chic Punta Cana you will find the Chic Mansion, a villa inside the resort where, in addition to sleeping, different events can be held. It can accommodate up to 12 people and its size is bigger than 1000m2. Among the services included are:

• Private dinner with chef in the mansion.
• Butler service
• A 30 minutes wellness treatment for each guest.

3. Gourmet restaurants

There are hotels that have decided to go beyond the all inclusive and expand their cuisine with this type of restaurant, characterised by having a reduced capacity, providing the guest with a different experience based on a tasting menu.

At the Iberostar Bávaro resort you will find Fit & Fun, a large multifunctional space with different rooms and a wide range of supervised classes included in a flexible schedule, which are:

Located at the pool, these are private spaces for guests who will find all their needs satisfied thanks to its butler service. For a fee, the guests can enjoy this service either for a few hours or for the entire day.

Due to the number of weddings that are celebrated in the Dominican Republic, some hotels have decided to set a bridal suite in the spa (fee service), a space dedicated to the preparation of the bride, the mother and the bridesmaids for the wedding.

Among the great offer of entertainment that has the destination, the silent party is one of the most outstanding. It consists in a outdoor night party which is featured for the absence of noise pollution thanks to the music played in the guests’ headphones.

To have a cigar shop is a common fact among the hotels of Punta Cana, but turning it into a cigar cellar is something special, since in addition of buying cigars, you can also relax with a drink while smoking your cigar.

The Dominican Republic is one of the most growing tourism destination in America for which many hotel chains have decided to make large investments. Both differentiation and positioning are key elements that guarantee the success of a hotel investment, and that is why the hotel factory continuously works to keep abreast of the latest market trends and advise our customers to the best.