Alignment of all business areas to implement a mindset focused on the direct sales channel, which allows for the maximization of the ADR, reduction of brokerage costs and more direct control over sales.
Based on the defined objectives in the marketing plan, definition and implementation of targeted actions on digital media platforms which allow for completion of the defined objectives.
Elaboration of market research study, definition of strategies and action plan to improve the commercialization of the hotel.
Development of a strategic distribution plan in order to change the channel mix and optimize direct sales and ADR.
Development of SEO strategy based on copywriting, persuasive design, emotional touchpoints, and trial & error mentality. Various strategies will be carried out to achieve the goals above such as SEO audit, Keyword study, development of information framework, link analysis, or Link Building strategy, among others.
Development of digital projects with the goal of creating digital projects which persuade, create emotional connections and convert.
Development of media content through an approach of SEO strategy.