We are living in an economy where online reputation has become a top priority investment for all companies. After several studies and investigations of different experts theories of hotelier online reputation we can affirm that the following seven strategic actions guarantee the increase a hotel’s online reputation and prestige.

We are living in an economy where online reputation has become a top priority investment for all companies, by the fact that 90% of customers trust guests reviews of different websites, such as booking and tripadvisor, in case of hotels. The Online Reputation Management (ORM) of brands is crucial for all establishment to have present in the social media. Why? Because thanks to it we can check the prestige of own brand and the opinion of clients about our own products, identifying areas of improvement. Likewise, it is very important to stress that the online reputation also contributes to maintain and build confidence, credibility and consequently the loyalty of our clients.

The importance of internet for tourism companies is more than obvious. For this reason, currently it’s not enough to have a hotel website or commercialise its services through OTA’s to achieve a strong online reputation. In this way, to ensure hotel’s prestigious reputation it’s very important to consider two essential things: adequate online marketing strategies (SEO ON) and good offline marketing strategies, so-called SEO Off Page, that takes place outside of the blog or website.

After several studies and investigations of different experts theories of hotelier online reputation, for example, Cornell, IE, TrustYou, Trivago, ReviewPro, etc., we can affirm that the following strategic actions guarantee the increase a hotel’s online reputation and prestige.

At the hotel factory, we have a team of experts in tourism market, including online reputation,  and a wide track of successful projects for national and international brands. Currently, among many other things, we are specialising in online reputation, cooperating in several projects that consist in the increase of the online reputation score, and consequently the hotel’s GOP. From the hotel factory we invite all hotels that would like to collaborate with us to improve your online reputation, ensuring excellent results.