{"id":7006,"date":"2017-02-27T16:22:38","date_gmt":"2017-02-27T15:22:38","guid":{"rendered":"https:\/\/www.thehotelfactory.com\/en\/?post_type=post&#038;p=3020"},"modified":"2022-03-07T10:21:55","modified_gmt":"2022-03-07T10:21:55","slug":"key-points-of-soft-opening-and-our-collaboration-with-mallorca-zeitung","status":"publish","type":"post","link":"https:\/\/thehotelfactory.com\/en\/key-points-of-soft-opening-and-our-collaboration-with-mallorca-zeitung\/","title":{"rendered":"Key points of soft-opening and our collaboration with Mallorca Zeitung"},"content":{"rendered":"\n<p><em><strong>English versi\u00f3n&#8230;<\/strong><\/em><\/p>\n<p style=\"text-align: justify;\"><em><span style=\"font-weight: 400;\">the hotel factory <\/span><span style=\"font-weight: 400;\">collaborated with the Mallorca Zeitung to help their publication of a news article and this has helped us to identify the key points and the reasons for doing a soft-opening at the hotel.<\/span><\/em><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As far as the hotel industry is concerned, the soft-opening, or also called soft-launch, is a practice already very common in the new openings and reopening of hotel establishments and consists in a preliminary test of the product before the hotel opens its doors to the general public, the grand-opening. This means that we can correct deficiencies that could affect our customers and, consequently, the own hotel&#8217;s reputation.<\/span><\/p>\n<p><strong><strong>\u00a0<\/strong><\/strong>The main points to consider in a soft-opening could be summarized in the following:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" style=\"float: right; margin-left: 10px;\" src=\"https:\/\/www.thehotelfactory.com\/wp-content\/uploads\/2017\/02\/descarga.png\" alt=\"descarga\" width=\"327\" height=\"186\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is preferable to have a low occupancy so as not to overload the operations of the hotel.<\/span><\/li>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Select known clients or clients with which we maintain commercial relationship such as tour operators, travel agents, journalists or other prescribers, etc. Clients interested in the product but knowing that it is a first phase of testing and, therefore, open to certain gaps in the provision of the services. Hence, a soft-opening with end customers is not recommended as it can lead to a barrage of negative reviews on online opinion portals.<\/span><\/p>\n<\/li>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\">This leads us to the next point, it should always be reported that it is a soft-opening to not raise customer expectations.<\/p>\n<\/li>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\">Consider that part of the staff or even the entire staff is in a training period and does not have the experience and routine of the service yet, with which it is expected that the majority of errors are due precisely to the staff.<\/p>\n<\/li>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\">It is common to offer free services or, failing that, very low rates.<\/p>\n<\/li>\n<li>Although, the most important things is that once the soft-opening is completed, the feedback (either positive or negative) will be available in order to take actions if necessary before the actual opening with the final customer. That is why the hotel should always have a window of time to be able to correct those possible errors.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong><strong>\u00a0<\/strong><\/strong>Last week at the hotel factory we had the opportunity to collaborate with the weekly Mallorca Zeitung (MZ). The newspaper which is published every Thursday and is considered the highest circulation for German-speaking residents and tourists on the island and deals with various current issues, mainly targeting the Balearic Islands.<\/p>\n<p style=\"text-align: justify;\">Thanks to the close collaboration with the University of the Balearic Islands (UIB) and our experience in repositioning projects, MZ has contacted us to know the keys to success and insights of soft-opening in new openings and re-openings of hotels.<\/p>\n<p style=\"text-align: justify;\">From here we want to thank MZ\u2019s team for trusting the hotel factory, and we look forward to helping you with more articles in the future.<\/p>\n<p><strong><strong>\u00a0<\/strong><\/strong>We attached an excerpt from the article published on February 16 in the Mallorca Zeitung N\u00ba876:<\/p>\n<p><center><a href=\"https:\/\/www.mallorcazeitung.es\/lokales\/2017\/02\/20\/hotel-llaut-palace-aller-anfang\/49179.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3626 size-full\" src=\"https:\/\/www.thehotelfactory.com\/wp-content\/uploads\/2017\/02\/mallorca-zeitung.jpg\" alt=\"mallorca-zeitung\" width=\"620\" height=\"125\" \/><\/a><\/center><b><i>Und jetzt auf Deutsch&#8230;<\/i><\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In der Hotelbranche, ist das sogenannte <\/span><i><span style=\"font-weight: 400;\">Soft-opening<\/span><\/i><span style=\"font-weight: 400;\">, auch <\/span><i><span style=\"font-weight: 400;\">Soft-launch<\/span><\/i><span style=\"font-weight: 400;\"> genannt, bereits eine g\u00e4ngige Praxis in der Neuer\u00f6ffnungen und Wieder\u00f6ffnungen von Hotelunternehmen. Bei einem <\/span><i><span style=\"font-weight: 400;\">Soft-opening<\/span><\/i><span style=\"font-weight: 400;\"> spricht man generell von einer vorl\u00e4ufigen Pr\u00fcfung des Produktes, bevor man die T\u00fcren des Hotels dem gro\u00dfen Publikum \u00f6ffnet, das <\/span><i><span style=\"font-weight: 400;\">Grand-opening<\/span><\/i><span style=\"font-weight: 400;\">. Diese Methode erm\u00f6glicht es pr\u00e4ventiv M\u00e4ngel zu identifizieren, die negativ auf die Kunden und den Ruf des Hotels beeinflussen k\u00f6nnten.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Die wichtigsten Punkte zu ber\u00fccksichtigen bei einem <\/span><i><span style=\"font-weight: 400;\">Soft-opening<\/span><\/i><span style=\"font-weight: 400;\">, k\u00f6nnten wie folgt zusammengefasst werden:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Niedrige Auslastung um den Hotelablauf nicht zu \u00fcberlasten\/ strapazieren. <\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Bekannte G\u00e4ste mit denen man einen engen Kontakt pflegt, z.B. Reiseveranstalter, Reiseb\u00fcros, Presse oder andere &#8220;Prescribers&#8221; die bereit sind das Produkt zu testen und eine Unrichtigkeit tolerieren w\u00fcrden. Ein Soft-opening mit &#8220;realen&#8221; G\u00e4sten ist absolut nicht ratsam (schlechte Bewertung in Onlineportalen, heutzutage absolut lebenswichtig f\u00fcr jedes Hotel).<\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" style=\"float: right; margin-left: 10px;\" src=\"https:\/\/www.thehotelfactory.com\/wp-content\/uploads\/2017\/02\/descarga.png\" alt=\"descarga\" width=\"327\" height=\"186\" \/><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Immer darauf hinweissen, dass es sich um ein Soft-opening handelt um die Erwartungen nicht zu steigern. \u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Die meisten Fehler sind menschlich, da das Personal noch nicht die Routine und Erfahrung hat (Schulungsphase). <\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Niedrige Preise oder sogar Gratifikationen\/ Einladungen. <\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Das wichtigste ist die Erfassung von Feedback (positive oder negative) vor der tats\u00e4chlichen Er\u00f6ffnung um rechtzeitig zu Handeln. Daher die Notwendigkeit einer realistischen Zeitspanne (2 Wochen), trotzdem ist eine volle Auslastung in den kommenden Wochen durchaus m\u00f6glich. <\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Letzte Woche hat the hotel factory die M\u00f6glichkeit gehabt, mit Rat und Tat der Mallorca Zeitung (MZ) an der Ver\u00f6ffentlichung eines Artikels beizustehen. Das Blatt, das jeden Donnerstag erscheint, ist eine der bekanntesten Zeitschriften f\u00fcr die deutschsprachigen Bewohner und Touristen der Insel und berichtet u.a. aktiv \u00fcber das tagesaktuelle Geschehen auf Mallorca und den Balearen. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Dank der engen Zusammenarbeit mit der Universit\u00e4t der Balearen (UIB) und unsere langj\u00e4hrige erworbenen Kenntnisse in der Hotelneupositionierung, konnten wir die MZ \u00fcber die h\u00e4ufigsten Stolpersteine und wichtigsten Aspekte eines erfolgreichen Soft-Openings bei der Neu- und wiederer\u00f6ffnungen von Hotelunternehmen aufkl\u00e4ren. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wir danken dem MZ Team f\u00fcr ihr enges Vertrauen in uns und hoffen ihnen auch zuk\u00fcnftig bei weiteren Artikeln zu helfen. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anbei findet ihr einen Ausschnitt aus dem Artikel der am 16. Februar in der Mallorca Zeitung N\u00ba876 erschienen ist:<\/span><\/p>\n<p><center><a href=\"https:\/\/www.mallorcazeitung.es\/lokales\/2017\/02\/20\/hotel-llaut-palace-aller-anfang\/49179.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3626 size-full\" src=\"https:\/\/www.thehotelfactory.com\/wp-content\/uploads\/2017\/02\/mallorca-zeitung.jpg\" alt=\"mallorca-zeitung\" width=\"620\" height=\"125\" \/><\/a><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p><em>English versi\u00f3n&#8230;<\/em><\/p>\n<p style=\"text-align: justify;\"><em>the hotel factory collaborated with the Mallorca Zeitung to help their publication of a news article and this has helped us to identify the key points and the reasons for doing a soft-opening at the hotel.<\/em><\/p>\n<p style=\"text-align: justify;\">As far as the hotel industry is concerned,<\/p>\n<p>[&#8230;]<\/p>\n","protected":false},"author":2,"featured_media":6349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[360,641,634,636,594,585],"class_list":["post-7006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-hotel-en","tag-hotel-marketing-en","tag-hotel-reputation-en","tag-profitability-en","tag-services-en","tag-soft-opening-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Key points of soft-opening and our collaboration with Mallorca Zeitung | The Hotel Factory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thehotelfactory.com\/en\/key-points-of-soft-opening-and-our-collaboration-with-mallorca-zeitung\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Key points of soft-opening and our collaboration with Mallorca Zeitung | The Hotel Factory\" \/>\n<meta property=\"og:description\" content=\"English versi\u00f3n&#8230; the hotel factory collaborated with the Mallorca Zeitung to help their publication of a news article and this has helped us to identify the key points and the reasons for doing a soft-opening at the hotel. 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