{"id":3949,"date":"2019-11-29T09:24:27","date_gmt":"2019-11-29T08:24:27","guid":{"rendered":"https:\/\/www.thehotelfactory.com\/en\/?p=3949"},"modified":"2022-03-04T12:49:30","modified_gmt":"2022-03-04T12:49:30","slug":"sport-hotels-the-latest-trend-in-the-hotel-industry","status":"publish","type":"post","link":"https:\/\/thehotelfactory.com\/en\/sport-hotels-the-latest-trend-in-the-hotel-industry\/","title":{"rendered":"Sport Hotels, the latest trend in the hotel industry"},"content":{"rendered":"\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Staying fit and enjoying the holidays are no longer incompatible. <\/span><b>Sport or fitness hotels<\/b><span style=\"font-weight: 400;\"> are an answer to the <\/span><b>boom<\/b><span style=\"font-weight: 400;\"> in the number of <\/span><b>travellers<\/b><span style=\"font-weight: 400;\"> who <\/span><b>wish<\/b><span style=\"font-weight: 400;\"> to <\/span><b>maintain<\/b><span style=\"font-weight: 400;\"> their <\/span><b>workout routine<\/b><span style=\"font-weight: 400;\">, whose number grows bigger by the day and are use those moments meant for rest, in order to do so.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Focusing on <\/span><b>sports tourism<\/b><span style=\"font-weight: 400;\"> or more specifically, in those <\/span><b>travellers<\/b><span style=\"font-weight: 400;\"> that <\/span><b>incorporate<\/b> <b>exercising<\/b><span style=\"font-weight: 400;\"> in their <\/span><b>travel<\/b> <b>itineraries<\/b><span style=\"font-weight: 400;\">, we can identify the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Those that although travel in order \u201cto discover\u201d, they combine this activity with some sort of sport;<\/span><\/p>\n<\/li>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">the participants, athletes that travel to take part in competitions or sport events;<\/span><\/p>\n<\/li>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">a small part that travel with the end of visiting a sport heritage site.<\/span><\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This trend also involves the <\/span><b>business traveller<\/b><span style=\"font-weight: 400;\"> branch, which even though travels for work purposes, according to an article by CWT, are experiencing an increase in the <\/span><b>awareness<\/b><span style=\"font-weight: 400;\"> of maintaining <\/span><b>healthy<\/b> <b>eating<\/b> <b>habits<\/b><span style=\"font-weight: 400;\"> while travelling. Overall 38% of business travellers eat healthier while on the road and a 49% use hotel exercise rooms and equipments.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The \u201cExpedia Fitness Breaks Study\u201d reveals that the <\/span><b>weight<\/b><span style=\"font-weight: 400;\"> of <\/span><b>sport practice<\/b> <b>varies<\/b> <b>according<\/b><span style=\"font-weight: 400;\"> to the <\/span><b>nationality<\/b><span style=\"font-weight: 400;\"> of the <\/span><b>traveller<\/b><span style=\"font-weight: 400;\">, being Australians, Americans and Canadians those who feel that is \u201cvery or somewhat important\u201d to exercise while travelling.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Facing this niche market and the long shadow cast by hotel gyms, <\/span><b>large<\/b> <b>American<\/b> <b>companies<\/b> <b>have<\/b> <b>adapted<\/b> <b>their services to meet the needs of their most athletic guests<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Some of the <\/span><b>most<\/b> <b>relevant<\/b> <b>hotels<\/b><span style=\"font-weight: 400;\"> or <\/span><b>chains<\/b> <b>identified<\/b><span style=\"font-weight: 400;\"> during a market study and benchmark at <\/span><i><span style=\"font-weight: 400;\">the hotel factory<\/span><\/i><span style=\"font-weight: 400;\"> were:<\/span><\/p>\n<p><b>\u00a0Hilton Hotels\u00a0<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"float: right; margin-left: 10px;\" src=\"https:\/\/www.thehotelfactory.com\/en\/wp-content\/uploads\/2019\/11\/img-hilton-300x192.jpg\" alt=\"\" width=\"300\" height=\"192\" data-id=\"3952\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u201cFive feet to fitness\u201d aims to give their guests the opportunity to exercise in the comfort and intimacy of their own room wherethey will access to over <\/span><b>11 different fitness equipment and accessory options<\/b><span style=\"font-weight: 400;\">. Among those elements, kiosk stands out the most, a screen that offers up to 200 tutorials of guided exercises and more than 25 classes. In addition, the room has <\/span><b>specific<\/b> <b>amenities<\/b><span style=\"font-weight: 400;\">, a hydration station that includes up to five drinks among which you can find coconut water or Core Power.<\/span><\/p>\n<p><b>Westin Hotels &amp; Resorts:<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">New services and products have been included in the firm\u2019s portfolio in order to satisfy its most fit <\/span><i><span style=\"font-weight: 400;\">clientele.\u00a0<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><b>Run Westin programme.<\/b><span style=\"font-weight: 400;\"> Through the partnership with New Balance, this programme consists of\u00a0 \u201crunner concierges\u201d who help guests in the <\/span><b>preparation<\/b><span style=\"font-weight: 400;\"> of <\/span><b>routes<\/b><span style=\"font-weight: 400;\"> of between 5 or 8 kilometers. Besides, thanks to this collaboration, <\/span><b>sportswear<\/b><span style=\"font-weight: 400;\"> of the brand is available for guests during their stay for only $5 USD <\/span><span style=\"font-weight: 400;\">or the local currency equivalent.<\/span><\/p>\n<\/li>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><b>Westin Workout.<\/b><span style=\"font-weight: 400;\"> Loyal guests have <\/span><b>physical<\/b> <b>trainers<\/b><span style=\"font-weight: 400;\"> who prepare <\/span><span style=\"font-weight: 400;\">circuits<\/span><span style=\"font-weight: 400;\"> of <\/span><span style=\"font-weight: 400;\">exercises <\/span><span style=\"font-weight: 400;\">to put into practice in the hotel\u2019s gym.\u00a0\u00a0\u00a0<\/span><\/p>\n<\/li>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><b>Peloton bikes<\/b><span style=\"font-weight: 400;\"> at every guest\u2019s room (on request).\u00a0<\/span><\/p>\n<\/li>\n<\/ul>\n<p><b>Even Hotels\u00a0<img loading=\"lazy\" decoding=\"async\" style=\"float: right; margin-left: 10px;\" src=\"https:\/\/www.thehotelfactory.com\/en\/wp-content\/uploads\/2019\/11\/img-even-300x180.jpg\" alt=\"\" width=\"300\" height=\"180\" data-id=\"3954\" \/><\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This chain equips every room with up to<\/span><b> 10 fitness elements<\/b><span style=\"font-weight: 400;\"> including an exercise bike, a fitball, a yoga mat or TRX. In addition, the room has their specific amenities to complement the sport practice such as a canteen, disinfectant wipes or an exercise catalogue and fitness videos (on request) ranging from 5 to 30 minutes long.\u00a0<\/span><\/p>\n<p><b>W Hotels\u00a0<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">W Hotels organize the FUEL Weekends, a holiday <\/span><b>weekend<\/b> <b>package<\/b><span style=\"font-weight: 400;\"> powered by the brand\u2019s \u201cDetox. Retox. Repeat.\u201d philosophy. The programme <\/span><b>combines<\/b> <b>world-class<\/b> <b>workouts<\/b><span style=\"font-weight: 400;\">, with the <\/span><b>hottests<\/b> <b>parties<\/b><span style=\"font-weight: 400;\"> and <\/span><b>exclusive<\/b> <b>cuisine<\/b><span style=\"font-weight: 400;\">. This new concept aims to change the world of retreat and combine the idyllic location of the company\u2019s hotels with programmes of the same size.\u00a0<\/span><\/p>\n<p><b>Equinox Hotels\u00a0<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Equinox Hotels is the line of luxury hotels launched by the gym chain of the same name. These hotels are characterized by their combination of top quality facilities with a <\/span><b>gym<\/b> <b>tailored<\/b> <b>to<\/b> <b>its<\/b> <b>customers<\/b><span style=\"font-weight: 400;\">. <\/span><b>Personalized in-room workouts<\/b><span style=\"font-weight: 400;\">, <\/span><b>nutritionists<\/b><span style=\"font-weight: 400;\">, <\/span><b>vegetable juice bars<\/b><span style=\"font-weight: 400;\"> and the right clothes for practicing each exercise are some of the products and services included in their portfolio. They also offer <\/span><b>soulcycle<\/b> <b>classes<\/b><span style=\"font-weight: 400;\">, the latest trend in the world of indoor cycling.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Although the great forerunners of sport hotels are the American hotel chains, many national hotels are transforming their fitness offer. Some of the most relevant <\/span><b>fitness<\/b> <b>hotels<\/b><span style=\"font-weight: 400;\"> in <\/span><b>Spain<\/b><span style=\"font-weight: 400;\"> are:<\/span><\/p>\n<p><b>Artiem Madrid\u00a0<img loading=\"lazy\" decoding=\"async\" style=\"float: right; margin-left: 10px;\" src=\"https:\/\/www.thehotelfactory.com\/en\/wp-content\/uploads\/2019\/11\/img-artiem-300x192.jpg\" alt=\"\" width=\"300\" height=\"192\" data-id=\"3956\" \/><\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">While the culture of Artiem Hotels already promotes the well-being of its guests by providing them with a large number of activities and services to disconnect and release tensions, Artiem Madrid has taken a step further by offering a bag, \u201c<\/span><b>Gym in a bag<\/b><span style=\"font-weight: 400;\">\u201d, which provides everything necessary to practice <\/span><b>stretching<\/b><span style=\"font-weight: 400;\">, <\/span><b>yoga<\/b><span style=\"font-weight: 400;\"> or <\/span><b>meditation<\/b> <b>inside<\/b> <b>the<\/b> <b>room<\/b><span style=\"font-weight: 400;\">. This bag also includes a training routine with numerous guided exercises so the guest gets the most out of the material provided.<\/span><\/p>\n<p><b>Iberostar Hotels\u00a0<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Iberostar Hotels or more specifically, its innovative <\/span><b>Fit &amp; Fun programme<\/b><span style=\"font-weight: 400;\"> has a comprehensive proposal with more than 50 fitness activities for all ages and levels, healthy eating options and wellness spaces for its guests\u2019 emotional well-being.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Other hotels, such as <\/span><b>Las Playitas Resort in Fuerteventura<\/b><span style=\"font-weight: 400;\"> or <\/span><b>Club La Santa Lanzarote<\/b><span style=\"font-weight: 400;\"> are in a way, hotels for athletes in their essence, being often chosen by cycling, football teams or some Olympic sports as their place for training.\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The <\/span><b>specialization<\/b><span style=\"font-weight: 400;\"> in <\/span><b>sports<\/b> <b>tourism<\/b><span style=\"font-weight: 400;\"> entails an <\/span><b>exponential<\/b><span style=\"font-weight: 400;\"> diversification and differentiation of the hotel\u2019s product. Moreover, If we put the focus in Spain, the added value of sport hotels is their deseasonalizing element whose potential in Spain is further aggravated given the climatology and orography of some of the most important touristic regions of the country such as the Balearic Islands, Comunidad Valenciana, Andalucia or the Canary Islands, which are perfect for fans of cycling, golf or swimming, for example.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Having actively participated in sports hotel projects over the past few months, at<\/span><i><span style=\"font-weight: 400;\"> the hotel factory <\/span><\/i><span style=\"font-weight: 400;\">we are constantly vigilant of any changes and trends that such as this, could emerge in the industry. This way we can assist our clients in repositioning and conceptualization projects in the best possible way and giving higher guarantees of success. If you have any doubts or you would wish to know more about this new segment, please do not hesitate to contact us. <\/span><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Staying fit and enjoying the holidays are no longer incompatible. Sport or fitness hotels are an answer to the boom in the number of travellers who wish to maintain their workout routine, whose number grows bigger by the day and are use those moments meant for rest, in order to do so.<\/p>\n<p>[&#8230;]<\/p>\n","protected":false},"author":35,"featured_media":6133,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[562,360,567,593,582,594,595,596,365],"class_list":["post-3949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-differentiation-en","tag-hotel-en","tag-innovation-en","tag-milennials-en","tag-repositioning-en","tag-services-en","tag-sport-hotel-en","tag-technology-en","tag-the-hotel-factory-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sport Hotels, the latest trend in the hotel industry | The Hotel Factory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thehotelfactory.com\/en\/sport-hotels-the-latest-trend-in-the-hotel-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sport Hotels, the latest trend in the hotel industry | The Hotel Factory\" \/>\n<meta property=\"og:description\" content=\"Staying fit and enjoying the holidays are no longer incompatible. 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