{"id":3912,"date":"2019-11-11T15:41:35","date_gmt":"2019-11-11T14:41:35","guid":{"rendered":"https:\/\/www.thehotelfactory.com\/en\/?p=3912"},"modified":"2022-03-07T10:33:57","modified_gmt":"2022-03-07T10:33:57","slug":"mystery-guest-as-a-control-tool-of-the-brand-implementation-values","status":"publish","type":"post","link":"https:\/\/thehotelfactory.com\/en\/mystery-guest-as-a-control-tool-of-the-brand-implementation-values\/","title":{"rendered":"Mystery guest as a control tool of the brand implementation values"},"content":{"rendered":"\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As we were talking in one of the previous posts, mystery guest acts like a quality control tool of the hotel services. Thus, it is made up of a wide variety of control functions: <\/span><b>1. Operations \/ Services \/ Customer satisfaction, 2. Brand values, 3. Sales \/ Ancillaries.<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">However, today we are posting one more time about the mystery guest in order to show you another function that confirms its versatility:<\/span><b> the control of the implementation of the brand values.<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Defining <\/span><b>brand values<\/b><span style=\"font-weight: 400;\"> is the basis of every hotel chain that wants to be positioned and differentiated in the market since one of the main reasons that many guests may choose a hotel depends on how much they feel identified with the company&#8217;s values.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">For this reason, big hotel chains are immersed in tough <\/span><b>processes of values implementation<\/b><span style=\"font-weight: 400;\">, which tend to be a real challenge for the company, since each of the hotel departments have to be aligned with the values.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Moreover, the implementation must be reflected in the different areas of the hotel by <\/span><b>using different tools<\/b><span style=\"font-weight: 400;\"> such the hotel decoration, leaflets, the services offered in the hotel, etc. For instance, an eco friendly hotel chain that aims to show his respect for the environment has to give importance to the utilization of eco friendly materials, set up soap dispensers instead of soap single dose bottles \u2026 But the most important thing is that the employees have to act as spokesperson, that is, they have the mission of transmitting the brand values towards the guests, since they are the ones in constant contact with them.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Since the implementation is a complex process, at the hotel factory we bet for the <\/span><b>mystery guest<\/b><span style=\"font-weight: 400;\"> as a quality control tool of the implementation of the brand values in the hotel establishments. To do this, we have our specialized team, who plans the procedure to follow during the mystery guest and subsequently, measures the quality of the implementation by making <\/span><b>qualitative and quantitative reports.<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">the hotel factory offers mystery guest services adapted to our clients&#8217; needs, so it can also work as an analysis tool of the hotel situation, since it allows us to identify the improvement areas where our team can take action through our extensive professional consulting and training services.<\/span><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">As we were talking in one of the previous posts, mystery guest acts like a quality control tool of the hotel services. Thus, it is made up of a wide variety of control functions: 1. Operations \/ Services \/ Customer satisfaction, 2. Brand values, 3. Sales \/ Ancillaries.<\/p>\n<p style=\"text-align: justify;\">However,<\/p>\n<p>[&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":6151,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[610,560,360,611,563,575,564,612,594,577,365],"class_list":["post-3912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-audit-en","tag-consultancy-en","tag-hotel-en","tag-mystery-guests-en","tag-new-trends-en","tag-online-reputation-en","tag-positioning-strategies","tag-quality-en","tag-services-en","tag-standard-operating-procedure-en","tag-the-hotel-factory-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mystery guest as a control tool of the brand implementation values | The Hotel Factory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thehotelfactory.com\/en\/mystery-guest-as-a-control-tool-of-the-brand-implementation-values\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mystery guest as a control tool of the brand implementation values | The Hotel Factory\" \/>\n<meta property=\"og:description\" content=\"As we were talking in one of the previous posts, mystery guest acts like a quality control tool of the hotel services. Thus, it is made up of a wide variety of control functions: 1. Operations \/ Services \/ Customer satisfaction, 2. Brand values, 3. Sales \/ Ancillaries. However,[...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thehotelfactory.com\/en\/mystery-guest-as-a-control-tool-of-the-brand-implementation-values\/\" \/>\n<meta property=\"og:site_name\" content=\"The Hotel Factory\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-11T14:41:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-07T10:33:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thehotelfactory.com\/wp-content\/uploads\/2019\/11\/Mystery-guest-2.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"820\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Montserrate\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Montserrate\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/mystery-guest-as-a-control-tool-of-the-brand-implementation-values\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/mystery-guest-as-a-control-tool-of-the-brand-implementation-values\\\/\"},\"author\":{\"name\":\"Montserrate\",\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/#\\\/schema\\\/person\\\/e37df2097b6c1f3acb4204ae0f3f64c8\"},\"headline\":\"Mystery guest as a control tool of the brand implementation values\",\"datePublished\":\"2019-11-11T14:41:35+00:00\",\"dateModified\":\"2022-03-07T10:33:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/mystery-guest-as-a-control-tool-of-the-brand-implementation-values\\\/\"},\"wordCount\":394,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/mystery-guest-as-a-control-tool-of-the-brand-implementation-values\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thehotelfactory.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Mystery-guest-2.jpeg\",\"keywords\":[\"Audit\",\"consultancy\",\"Hotel\",\"Mystery Guests\",\"new trends\",\"online reputation\",\"positioning strategies\",\"Quality\",\"Services\",\"Standard Operating Procedure\",\"the hotel factory\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/mystery-guest-as-a-control-tool-of-the-brand-implementation-values\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/mystery-guest-as-a-control-tool-of-the-brand-implementation-values\\\/\",\"url\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/mystery-guest-as-a-control-tool-of-the-brand-implementation-values\\\/\",\"name\":\"Mystery guest as a control tool of the brand implementation values | The Hotel Factory\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/mystery-guest-as-a-control-tool-of-the-brand-implementation-values\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/mystery-guest-as-a-control-tool-of-the-brand-implementation-values\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thehotelfactory.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Mystery-guest-2.jpeg\",\"datePublished\":\"2019-11-11T14:41:35+00:00\",\"dateModified\":\"2022-03-07T10:33:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/mystery-guest-as-a-control-tool-of-the-brand-implementation-values\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/mystery-guest-as-a-control-tool-of-the-brand-implementation-values\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/mystery-guest-as-a-control-tool-of-the-brand-implementation-values\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thehotelfactory.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Mystery-guest-2.jpeg\",\"contentUrl\":\"https:\\\/\\\/thehotelfactory.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Mystery-guest-2.jpeg\",\"width\":820,\"height\":350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/mystery-guest-as-a-control-tool-of-the-brand-implementation-values\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mystery guest as a control tool of the brand implementation values\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/\",\"name\":\"The Hotel Factory\",\"description\":\"Otro sitio realizado con WordPress\",\"publisher\":{\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/#organization\",\"name\":\"The Hotel Factory\",\"url\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/thehotelfactory.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-1.png\",\"contentUrl\":\"https:\\\/\\\/thehotelfactory.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-1.png\",\"width\":375,\"height\":105,\"caption\":\"The Hotel Factory\"},\"image\":{\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/#\\\/schema\\\/person\\\/e37df2097b6c1f3acb4204ae0f3f64c8\",\"name\":\"Montserrate\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e3b170f07281a364dcb615e0cbe877576f07bf8cfb74eaf1fea6ea056cf3922?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e3b170f07281a364dcb615e0cbe877576f07bf8cfb74eaf1fea6ea056cf3922?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e3b170f07281a364dcb615e0cbe877576f07bf8cfb74eaf1fea6ea056cf3922?s=96&d=mm&r=g\",\"caption\":\"Montserrate\"},\"sameAs\":[\"https:\\\/\\\/thehotelfactory.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mystery guest as a control tool of the brand implementation values | The Hotel Factory","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thehotelfactory.com\/en\/mystery-guest-as-a-control-tool-of-the-brand-implementation-values\/","og_locale":"en_US","og_type":"article","og_title":"Mystery guest as a control tool of the brand implementation values | The Hotel Factory","og_description":"As we were talking in one of the previous posts, mystery guest acts like a quality control tool of the hotel services. Thus, it is made up of a wide variety of control functions: 1. Operations \/ Services \/ Customer satisfaction, 2. Brand values, 3. Sales \/ Ancillaries. However,[...]","og_url":"https:\/\/thehotelfactory.com\/en\/mystery-guest-as-a-control-tool-of-the-brand-implementation-values\/","og_site_name":"The Hotel Factory","article_published_time":"2019-11-11T14:41:35+00:00","article_modified_time":"2022-03-07T10:33:57+00:00","og_image":[{"width":820,"height":350,"url":"https:\/\/thehotelfactory.com\/wp-content\/uploads\/2019\/11\/Mystery-guest-2.jpeg","type":"image\/jpeg"}],"author":"Montserrate","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Montserrate","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thehotelfactory.com\/en\/mystery-guest-as-a-control-tool-of-the-brand-implementation-values\/#article","isPartOf":{"@id":"https:\/\/thehotelfactory.com\/en\/mystery-guest-as-a-control-tool-of-the-brand-implementation-values\/"},"author":{"name":"Montserrate","@id":"https:\/\/thehotelfactory.com\/en\/#\/schema\/person\/e37df2097b6c1f3acb4204ae0f3f64c8"},"headline":"Mystery guest as a control tool of the brand implementation values","datePublished":"2019-11-11T14:41:35+00:00","dateModified":"2022-03-07T10:33:57+00:00","mainEntityOfPage":{"@id":"https:\/\/thehotelfactory.com\/en\/mystery-guest-as-a-control-tool-of-the-brand-implementation-values\/"},"wordCount":394,"commentCount":0,"publisher":{"@id":"https:\/\/thehotelfactory.com\/en\/#organization"},"image":{"@id":"https:\/\/thehotelfactory.com\/en\/mystery-guest-as-a-control-tool-of-the-brand-implementation-values\/#primaryimage"},"thumbnailUrl":"https:\/\/thehotelfactory.com\/wp-content\/uploads\/2019\/11\/Mystery-guest-2.jpeg","keywords":["Audit","consultancy","Hotel","Mystery Guests","new trends","online reputation","positioning strategies","Quality","Services","Standard Operating Procedure","the hotel factory"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thehotelfactory.com\/en\/mystery-guest-as-a-control-tool-of-the-brand-implementation-values\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thehotelfactory.com\/en\/mystery-guest-as-a-control-tool-of-the-brand-implementation-values\/","url":"https:\/\/thehotelfactory.com\/en\/mystery-guest-as-a-control-tool-of-the-brand-implementation-values\/","name":"Mystery guest as a control tool of the brand implementation values | The Hotel Factory","isPartOf":{"@id":"https:\/\/thehotelfactory.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thehotelfactory.com\/en\/mystery-guest-as-a-control-tool-of-the-brand-implementation-values\/#primaryimage"},"image":{"@id":"https:\/\/thehotelfactory.com\/en\/mystery-guest-as-a-control-tool-of-the-brand-implementation-values\/#primaryimage"},"thumbnailUrl":"https:\/\/thehotelfactory.com\/wp-content\/uploads\/2019\/11\/Mystery-guest-2.jpeg","datePublished":"2019-11-11T14:41:35+00:00","dateModified":"2022-03-07T10:33:57+00:00","breadcrumb":{"@id":"https:\/\/thehotelfactory.com\/en\/mystery-guest-as-a-control-tool-of-the-brand-implementation-values\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thehotelfactory.com\/en\/mystery-guest-as-a-control-tool-of-the-brand-implementation-values\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thehotelfactory.com\/en\/mystery-guest-as-a-control-tool-of-the-brand-implementation-values\/#primaryimage","url":"https:\/\/thehotelfactory.com\/wp-content\/uploads\/2019\/11\/Mystery-guest-2.jpeg","contentUrl":"https:\/\/thehotelfactory.com\/wp-content\/uploads\/2019\/11\/Mystery-guest-2.jpeg","width":820,"height":350},{"@type":"BreadcrumbList","@id":"https:\/\/thehotelfactory.com\/en\/mystery-guest-as-a-control-tool-of-the-brand-implementation-values\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/thehotelfactory.com\/en\/"},{"@type":"ListItem","position":2,"name":"Mystery guest as a control tool of the brand implementation values"}]},{"@type":"WebSite","@id":"https:\/\/thehotelfactory.com\/en\/#website","url":"https:\/\/thehotelfactory.com\/en\/","name":"The Hotel Factory","description":"Otro sitio realizado con WordPress","publisher":{"@id":"https:\/\/thehotelfactory.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thehotelfactory.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/thehotelfactory.com\/en\/#organization","name":"The Hotel Factory","url":"https:\/\/thehotelfactory.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thehotelfactory.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/thehotelfactory.com\/wp-content\/uploads\/2022\/03\/logo-1.png","contentUrl":"https:\/\/thehotelfactory.com\/wp-content\/uploads\/2022\/03\/logo-1.png","width":375,"height":105,"caption":"The Hotel Factory"},"image":{"@id":"https:\/\/thehotelfactory.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/thehotelfactory.com\/en\/#\/schema\/person\/e37df2097b6c1f3acb4204ae0f3f64c8","name":"Montserrate","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0e3b170f07281a364dcb615e0cbe877576f07bf8cfb74eaf1fea6ea056cf3922?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e3b170f07281a364dcb615e0cbe877576f07bf8cfb74eaf1fea6ea056cf3922?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e3b170f07281a364dcb615e0cbe877576f07bf8cfb74eaf1fea6ea056cf3922?s=96&d=mm&r=g","caption":"Montserrate"},"sameAs":["https:\/\/thehotelfactory.com"]}]}},"_links":{"self":[{"href":"https:\/\/thehotelfactory.com\/en\/wp-json\/wp\/v2\/posts\/3912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thehotelfactory.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thehotelfactory.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thehotelfactory.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thehotelfactory.com\/en\/wp-json\/wp\/v2\/comments?post=3912"}],"version-history":[{"count":1,"href":"https:\/\/thehotelfactory.com\/en\/wp-json\/wp\/v2\/posts\/3912\/revisions"}],"predecessor-version":[{"id":7029,"href":"https:\/\/thehotelfactory.com\/en\/wp-json\/wp\/v2\/posts\/3912\/revisions\/7029"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thehotelfactory.com\/en\/wp-json\/wp\/v2\/media\/6151"}],"wp:attachment":[{"href":"https:\/\/thehotelfactory.com\/en\/wp-json\/wp\/v2\/media?parent=3912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thehotelfactory.com\/en\/wp-json\/wp\/v2\/categories?post=3912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thehotelfactory.com\/en\/wp-json\/wp\/v2\/tags?post=3912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}