{"id":3741,"date":"2019-02-18T11:43:14","date_gmt":"2019-02-18T10:43:14","guid":{"rendered":"https:\/\/www.thehotelfactory.com\/en\/?p=3741"},"modified":"2022-03-04T13:16:07","modified_gmt":"2022-03-04T13:16:07","slug":"luxury-travel","status":"publish","type":"post","link":"https:\/\/thehotelfactory.com\/en\/luxury-travel\/","title":{"rendered":"Luxury travel"},"content":{"rendered":"\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The <strong>luxury market<\/strong> is on the rise, generating slightly more than 1.2 trillion euros globally in 2017, 5% more than in the previous year, according to the study &#8220;<\/span><i><span style=\"font-weight: 400;\">Luxury Goods Worldwide Market Study<\/span><\/i><span style=\"font-weight: 400;\">&#8221; carried out by <strong>Bain &amp; Company<\/strong>. According to the same study, <strong>luxury hotel hospitality increased<\/strong> by 4% compared to 2016, benefiting from the solid and continued growth in demand for this type of tourism, generating 191 billion euros in 2017.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Furthermore, in 2017 China tops the list of the countries with the highest number of hotels of the 5 star category, 2,490 establishments, followed by Turkey with 800 hotels and by Italy and India. Spain is in seventh position with a total of 335 high-end establishments. Also, London is the city with the most 5 * hotels, followed by Dubai, New York and Paris, according to <\/span><i><span style=\"font-weight: 400;\">Five Star Alliance<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Luxury tourism is growing, a total of 615 hotel openings were foreseen in the medium and luxury segments in Europe by the end of 2018.\u00a0<\/span><span style=\"font-weight: 400;\">That is, the offer is booming, but &#8230; what about the demand? How is the <strong>premium tourist<\/strong> and what are his preferences?<\/span><\/p>\n<p><strong>From the hotel factory we reveal the four pillars to identify the premium tourist.<\/strong><\/p>\n<p><strong>1. Tourist Profile<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"\" style=\"float: right; margin-left: 10px;\" src=\"https:\/\/www.thehotelfactory.com\/wp-content\/uploads\/2019\/02\/pareja-1.jpeg\" alt=\"\" width=\"450\" height=\"289\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The premium traveler seeks the best, quality and unique experiences, regardless of their cost, as long as they are worth it. Among the characteristics of this type of tourist include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Age:<\/strong> Generation X, from 36 to 55 years.<\/span><\/p>\n<\/li>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Preferred travel company:<\/strong> Traveling as a couple without children is the most common way among travelers.<\/span><\/p>\n<\/li>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Frequency of trips:<\/strong> 2-3 trips per year.<\/span><\/p>\n<\/li>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Duration of the Trips:<\/strong> from 7-11 days.<\/span><\/p>\n<\/li>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Average expenditure:<\/strong> between 5,000 and 10,000 euros per trip, although it can go up to 50,000 euros on some occasions, for example, a honeymoon.<\/span><\/p>\n<\/li>\n<\/ul>\n<p><strong>2. Travel preferences<\/strong><\/p>\n<p><strong>\u00bfHow is the trip prepared?<\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">When planning their trip, these tourists choose the destination and the overall experience of the trip in the first place, while the choice of accommodation is the third option.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As far as the type of vacation is concerned, <strong>relax trips and beach destinations<\/strong> followed by road trips, visiting more than one destination on the same trip, and <strong>urban trips<\/strong> stand out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What <strong>type of establishment<\/strong> do premium travelers prefer?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">From large international brands to private accommodation or even to yachts. However, the preferred accommodation option for these travelers are the Boutique Hotels. This type of hotels are becoming a more valid option and it is not surprising, since it represents the most current tourism trends: intimate environments and closer treatment, which we will explain later in this article.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In addition, when choosing a premium accommodation, luxury customers <strong>value<\/strong> the <strong>location<\/strong> and <strong>size of the rooms<\/strong> in the first place. Among the most important factors stand out, in addition, an <strong>excellent service<\/strong>, a <strong>good personal<\/strong> atmosphere, that is, that guests feel at home. <\/span><\/p>\n<p><strong>3. Destinations<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"\" style=\"float: right; margin-left: 10px;\" src=\"https:\/\/www.thehotelfactory.com\/wp-content\/uploads\/2019\/02\/lucury-destination-1.jpg\" alt=\"\" width=\"339\" height=\"225\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The destination is the first option when planning a luxury trip, but &#8230; <strong>How do they decide on one destination or another?<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The preference for <strong>exotic destinations<\/strong> is a trend, looking for trips with a high originality component. Nonetheless, the classical paths are always maintained: European capitals in addition to any other cultural and artistically significant destination.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Among the different decisive factors for the destination choice the climate and local cuisine stand out. Also, activities, leisure offer and the online <strong>reputation of the destination<\/strong>.<\/span><\/p>\n<p><strong>4. Trends<\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Although we have already revealed some of the most relevant luxury tourism current trends, we highlight the 5 priorities of the current luxury client:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Authentic, but not too much.<\/strong> This type of tourist wants to be immersed, feel part of the destination, but with all the comforts.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Personalization.<\/strong> The premium tourist feels special and unique. It usually looks for customized deals, services and experiences.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>An ethical look.<\/strong> This traveler likes to feel that he contributes to society. They plan their trips looking for accommodation options that are respectful with the environment.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>A human touch.<\/strong> Technology invades more and more the hospitality sector, automating services that, until now, were carried out bay a person. Like check-in or check-out, for example. However, the guests value a genuine, close and personalized treatment from kind and sincerely positive people.<\/span><\/li>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Exceeding expectations.<\/strong> The luxury traveler relie on specialists from the sector and put the organization in the hands of third parties, allowing the days and activities to be consulted, agreed upon and designed by professionals, as well as exclusively for them.<\/span><\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Today, the luxury tourism segment is constantly changing and growing, and the level of personalization and the development of experiences is creating increasingly differentiated and innovative products. At <\/span><i><span style=\"font-weight: 400;\"><a href=\"https:\/\/thehotelfactory.com\/en\">the hotel factory<\/a>,<\/span><\/i><span style=\"font-weight: 400;\"> we are in constant contact with the main innovations in the hospitality industry to guarantee to the customer a differentiated product from the rest of the offer according to the new trends that originate in the market. If you want more information about the importance of conceptualization in the hospitality industry and about our repositioning projects, do not hesitate to contact us and ask for advice.<\/span><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">The luxury market is on the rise, generating slightly more than 1.2 trillion euros globally in 2017, 5% more than in the previous year, according to the study &#8220;<i>Luxury Goods Worldwide Market Study<\/i>&#8221; carried out by Bain &amp; Company. According to the same study, luxury hotel hospitality increased by 4% compared to 2016,<\/p>\n<p>[&#8230;]<\/p>\n","protected":false},"author":38,"featured_media":6203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[360,652,642,563],"class_list":["post-3741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-hotel-en","tag-hotel-market-en","tag-luxury-travel-en","tag-new-trends-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Luxury travel | The Hotel Factory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thehotelfactory.com\/en\/luxury-travel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luxury travel | The Hotel Factory\" \/>\n<meta property=\"og:description\" content=\"The luxury market is on the rise, generating slightly more than 1.2 trillion euros globally in 2017, 5% more than in the previous year, according to the study &#8220;Luxury Goods Worldwide Market Study&#8221; carried out by Bain &amp; Company. 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