{"id":3635,"date":"2018-12-21T09:54:03","date_gmt":"2018-12-21T08:54:03","guid":{"rendered":"https:\/\/www.thehotelfactory.com\/en\/?p=3635"},"modified":"2022-03-04T13:24:37","modified_gmt":"2022-03-04T13:24:37","slug":"about-health-tourism-and-the-key-of-this-trendy-concept","status":"publish","type":"post","link":"https:\/\/thehotelfactory.com\/en\/about-health-tourism-and-the-key-of-this-trendy-concept\/","title":{"rendered":"About health tourism and the key of this trendy concept"},"content":{"rendered":"\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Choosing a trip begins with a universe of motivations that awake the traveler&#8217;s interests. A trip becomes a reality when there is a &#8220;<\/span><b>match<\/b><span style=\"font-weight: 400;\">&#8221; between three elements: <\/span><b>motivation<\/b><span style=\"font-weight: 400;\">, <\/span><b>availability<\/b><span style=\"font-weight: 400;\"> and <\/span><b>economic<\/b> <b>resources<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" style=\"float: right; margin-left: 10px;\" src=\"https:\/\/www.thehotelfactory.com\/wp-content\/uploads\/2018\/12\/Heath-Tourism.jpg\" alt=\"\" width=\"280\" height=\"204\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The motivation of the trip can come from several factors: the experience in the destination, foreign culture, loved ones &#8230; But in this post we will focus on the motivation generated by <\/span><b>health tourism<\/b><span style=\"font-weight: 400;\">, a way of traveling and healing that has an increasing number of followers.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">By analyzing the growth of establishments focused on this segment, at <\/span><b><i>the<\/i><\/b> <b><i>hotel<\/i><\/b> <b><i>factory<\/i><\/b><span style=\"font-weight: 400;\"> we have taken an approach on everything surrounding this beyond-traditional way of travelling.<\/span><\/p>\n<p><b>What means health tourism?<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" style=\"float: left; margin-right: 20px;\" src=\"https:\/\/www.thehotelfactory.com\/wp-content\/uploads\/2018\/12\/Wellness.jpg\" alt=\"\" width=\"291\" height=\"236\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">&#8220;Health tourism is a global phenomenon that consists in the process of traveling to another city or country to receive some type of treatment or medical service.&#8221; That phrase summarizes the original and main idea of \u200b\u200bthe concept, however, in this post we will go deeper in the analysis and we will differentiate between three levels of the concept depending on the degree of medical intervention offered:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><b>Wellness<\/b><span style=\"font-weight: 400;\">: Usually involves hotels focused on providing the client services of <\/span><b>well-being<\/b><span style=\"font-weight: 400;\">, <\/span><b>relaxation<\/b><span style=\"font-weight: 400;\"> and <\/span><b>natural<\/b> <b>treatments<\/b><span style=\"font-weight: 400;\"> where the guest is healed in body, but, above all, in mind.<\/span><\/p>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><b>Med-Well<\/b><span style=\"font-weight: 400;\">: In addition to the services offered in purely wellness hotels, these kind of hotels include services more focused on the <\/span><b>scientific and technological area<\/b><span style=\"font-weight: 400;\"> and are mainly focused on weight loss.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" style=\"float: right; margin-left: 10px;\" src=\"https:\/\/www.thehotelfactory.com\/wp-content\/uploads\/2018\/12\/medwell.jpg\" alt=\"\" width=\"324\" height=\"146\" \/><\/li>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><b>Medical<\/b><span style=\"font-weight: 400;\">: The <\/span><b>motivation<\/b><span style=\"font-weight: 400;\"> of the trip of tourists \/ patients belonging to this segment is <\/span><b>purely medical<\/b><span style=\"font-weight: 400;\">. These are tourist establishments where medical interventions of a greater degree are carried out, such as surgery.<\/span><\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><i><span style=\"font-weight: 400;\">The hotel factory<\/span><\/i><span style=\"font-weight: 400;\"> team has years of experience in several projects developed in this area, and in this post we will define the <\/span><b>differential<\/b> <b>elements<\/b><span style=\"font-weight: 400;\"> that support this idea and the<\/span><b> key to success<\/b><span style=\"font-weight: 400;\"> of this business model.<\/span><\/p>\n<p><b>Five key aspects to be considered in health tourism<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In the case of Med-Well and Medical, it is mainly a matter of <\/span><b>destination<\/b> <b>hotels<\/b><span style=\"font-weight: 400;\">, that is, the client arrives at the hotel for the intra-hotel offer and not for the surroundings of the hotel. However, from <\/span><i><span style=\"font-weight: 400;\">the<\/span><\/i> <i><span style=\"font-weight: 400;\">hotel<\/span><\/i> <i><span style=\"font-weight: 400;\">factory<\/span><\/i><span style=\"font-weight: 400;\"> we think that the <\/span><b>key to success<\/b><span style=\"font-weight: 400;\"> lies in <\/span><b>integrating<\/b><span style=\"font-weight: 400;\"> the<\/span><b> extra-hotel experiences<\/b><span style=\"font-weight: 400;\"> in the product so that the client and the companions can <\/span><b>extend the stay<\/b><span style=\"font-weight: 400;\"> in the hotel and therefore generate a <\/span><b>higher<\/b> <b>revenue<\/b><span style=\"font-weight: 400;\"> and a <\/span><b>higher<\/b> <b>degree<\/b><span style=\"font-weight: 400;\"> of <\/span><b>customer<\/b> <b>satisfaction<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/li>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It is a segment that is willing to make a <\/span><b>high economic outlay in interventions<\/b><span style=\"font-weight: 400;\">, treatments and products, and this <\/span><b>inertia<\/b><span style=\"font-weight: 400;\"> in consumption should be <\/span><b>exploited<\/b><span style=\"font-weight: 400;\"> by offering services, activities and products that complement its <\/span><b>medical<\/b> <b>cycle<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/li>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The segment tends to be <\/span><b>clients with a high purchasing power<\/b><span style=\"font-weight: 400;\">, and that is why a <\/span><b>hotel<\/b><span style=\"font-weight: 400;\"> must be created <\/span><b>according<\/b><span style=\"font-weight: 400;\"> to the <\/span><b>level<\/b><span style=\"font-weight: 400;\"> of <\/span><b>medical<\/b> <b>service<\/b><span style=\"font-weight: 400;\"> offered, which will also allow to define a <\/span><b>high level of rates<\/b><span style=\"font-weight: 400;\"> that will not harm the occupation. Analyzing the offer in the main health tourism destinations in Europe, it has been concluded that these are hotels focused on the <\/span><b>luxury<\/b> <b>segment<\/b><span style=\"font-weight: 400;\">, with <\/span><b>privacy<\/b><span style=\"font-weight: 400;\"> and <\/span><b>high<\/b> <b>service<\/b><span style=\"font-weight: 400;\"> as the main attributes.<\/span><\/p>\n<\/li>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Higher rates contribute to having a <\/span><b>well-known specialist of the sector <\/b><span style=\"font-weight: 400;\">associated with the hotel, and in a way that <\/span><b>reinforces<\/b><span style=\"font-weight: 400;\"> the <\/span><b>positioning<\/b><span style=\"font-weight: 400;\"> of the product and helps with the <\/span><b>commercialization<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/li>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Another key aspect is the <\/span><b>alignment of the different attributes<\/b><span style=\"font-weight: 400;\"> that make up the concept. In other words, reinforcing the concept of health tourism through the different elements that the product has: <\/span><b>healthy<\/b> <b>gastronomy<\/b><span style=\"font-weight: 400;\">, staff dealing face-to-face with customers with <\/span><b>empathic skills<\/b><span style=\"font-weight: 400;\"> and areas that guarantee the <\/span><b>true comfort<\/b><span style=\"font-weight: 400;\"> needed by clients before, during and after the medical intervention.<\/span><\/p>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nowadays, the tourism industry is constantly changing, and the <\/span><b>level of segmentation is creating increasingly differentiated and innovative products<\/b><span style=\"font-weight: 400;\">. At <\/span><i><span style=\"font-weight: 400;\">the hotel factory<\/span><\/i><span style=\"font-weight: 400;\"> we are in a constant <\/span><b>lookout for the main innovations<\/b><span style=\"font-weight: 400;\"> in the hospitality sector to guarantee the customer a product that is clearly differentiated from the rest, and according to the new trends that originate in the market. If you are interested in finding out more about the importance of <\/span><b>conceptualization in the hospitality<\/b><span style=\"font-weight: 400;\"> sector and about our repositioning projects, do not hesitate to contact us and ask for advice.<\/span><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Choosing a trip begins with a universe of motivations that awake the traveler&#8217;s interests. A trip becomes a reality when there is a &#8220;match&#8221; between three elements: motivation, availability and economic resources.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" style=\"float: right; margin-left: 10px;\" src=\"https:\/\/www.thehotelfactory.com\/wp-content\/uploads\/2018\/12\/Heath-Tourism.jpg\" alt=\"\" width=\"280\" height=\"204\" \/><\/p>\n<p style=\"text-align: justify;\">The motivation of the trip can come from several factors: the experience in the destination,<\/p>\n<p>[&#8230;]<\/p>\n","protected":false},"author":28,"featured_media":6236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[559,562,660,652,563,564,594],"class_list":["post-3635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-conceptualization-en","tag-differentiation-en","tag-health-tourism-en","tag-hotel-market-en","tag-new-trends-en","tag-positioning-strategies","tag-services-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About health tourism and the key of this trendy concept | The Hotel Factory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thehotelfactory.com\/en\/about-health-tourism-and-the-key-of-this-trendy-concept\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About health tourism and the key of this trendy concept | The Hotel Factory\" \/>\n<meta property=\"og:description\" content=\"Choosing a trip begins with a universe of motivations that awake the traveler&#8217;s interests. 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