{"id":3618,"date":"2018-12-17T13:06:12","date_gmt":"2018-12-17T12:06:12","guid":{"rendered":"https:\/\/www.thehotelfactory.com\/en\/?p=3618"},"modified":"2022-03-04T13:26:08","modified_gmt":"2022-03-04T13:26:08","slug":"campings-discovering-a-sector","status":"publish","type":"post","link":"https:\/\/thehotelfactory.com\/en\/campings-discovering-a-sector\/","title":{"rendered":"Campings, discovering a sector"},"content":{"rendered":"\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Wanting to be always up-to date with new trends, <\/span><a href=\"https:\/\/www.thehotelfactory.com\/\"><b><i>the hotel factory<\/i><\/b><\/a> <span style=\"font-weight: 400;\">has studied the camping sector. For it, <\/span><a href=\"https:\/\/www.thehotelfactory.com\/\"><b><i>the hotel factory<\/i><\/b><\/a><span style=\"font-weight: 400;\"> has made visits to different campsites in Alicante and Almeria. Of these, as well as the desktop research carried out, the following conclusions have been drawn:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><b>Origin market. <\/b><span style=\"font-weight: 400;\">It is important to know the market of origin of customers, in order to adapt services, entertainment, facilities &#8230; the hotel factory has concluded that the main markets in this type of accommodation are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In summer season: Spain and France.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In winter season: United Kingdom and Holland.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><b>Client&#8217;s profile. <\/b><span style=\"font-weight: 400;\">Although the profile of the client can differ from one <\/span><i><span style=\"font-weight: 400;\">camping<\/span><\/i><span style=\"font-weight: 400;\"> to another, even from one destination to another, we have distinguished two types of clients:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Vacation: Those who reside less than 3 months and make their stay during the summer season.<\/span><\/p>\n<\/li>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Residential: Those who reside in the <\/span><i><span style=\"font-weight: 400;\">camping<\/span><\/i><span style=\"font-weight: 400;\"> with their own caravan, motorhome or bungalows, except for the summer months, during which they return to their country of origin.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">There are <\/span><i><span style=\"font-weight: 400;\">campings<\/span><\/i><span style=\"font-weight: 400;\"> that can be adapted to both types of clients, such as <\/span><a href=\"https:\/\/www.campingvillamar.com\/\"><span style=\"font-weight: 400;\">Camping Villamar <\/span><\/a><span style=\"font-weight: 400;\">in Benidorm and <\/span><i><span style=\"font-weight: 400;\">campings<\/span><\/i><span style=\"font-weight: 400;\"> that are exclusively residential such as the <\/span><a href=\"https:\/\/www.oasisparks.com\/grand-oasis\"><span style=\"font-weight: 400;\">Grand Oasis<\/span><\/a><span style=\"font-weight: 400;\"> in Turre. In our study we have not located any <\/span><i><span style=\"font-weight: 400;\">camping<\/span><\/i><span style=\"font-weight: 400;\"> that has a 100% focus on a vacation client.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><b>Classification. <\/b><span style=\"font-weight: 400;\">Like the rest of tourist accommodations, the <\/span><i><span style=\"font-weight: 400;\">campings<\/span><\/i><span style=\"font-weight: 400;\"> have a classification system. The system divides the <\/span><i><span style=\"font-weight: 400;\">campings<\/span><\/i><span style=\"font-weight: 400;\"> by categories depending on the services and facilities they have. The classification is as follows: luxury, first, second and third category. These categories are equivalent to 5, 4, 3 and 2 hotel stars respectively.<\/span><\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It should be noted that, as observed in the two destinations visited, the classification system has been modified. The change has been that the classification happens to be by stars, instead of by categories, <\/span><span style=\"font-weight: 400;\">with the aim of homogenizing<\/span><span style=\"font-weight: 400;\"> the classification of the Spanish campsites with Europeans.<\/span><\/p>\n<ul>\n<li>\n<p style=\"text-align: justify;\"><b>Thematic <i>campings<\/i>. <span style=\"font-weight: 400;\">We have been able to observe the existence of thematic <\/span><i><span style=\"font-weight: 400;\">campings<\/span><\/i><span style=\"font-weight: 400;\">, whose offer of services and facilities are designed to meet the specific needs of a given group. Therefore, from our visits and desktop research we can highlight the following topics:<\/span><\/b><\/p>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><i><span style=\"font-weight: 400;\">Campings <\/span><\/i><span style=\"font-weight: 400;\">with water park such as the <\/span><a href=\"https:\/\/www.marjalresorts.com\/camping-resort-crevillente\"><span style=\"font-weight: 400;\">Marjal Costa Blanca<\/span><\/a><span style=\"font-weight: 400;\">, 5 * (Elche, Alicante) and <\/span><a href=\"https:\/\/www.magicrobinhood.com\/\"><span style=\"font-weight: 400;\">Magic Robin Hood<\/span><\/a><span style=\"font-weight: 400;\">, 4 * (L&#8217;Albir, Alicante).<\/span><\/p>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Surf <\/span><i><span style=\"font-weight: 400;\">Campings<\/span><\/i><span style=\"font-weight: 400;\"> like the <\/span><a href=\"https:\/\/dreamseasurfcamp.com\/spain\/es\/\"><span style=\"font-weight: 400;\">Dreamsea Surf Camp<\/span><\/a><span style=\"font-weight: 400;\">, 4 * (Ruilobuca, Cantabria).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Naturist <\/span><i><span style=\"font-weight: 400;\">Campings<\/span><\/i><span style=\"font-weight: 400;\"> such as <\/span><a href=\"https:\/\/www.campingcuevasmar.com\/\"><span style=\"font-weight: 400;\">Cuevas Mar<\/span><\/a><span style=\"font-weight: 400;\">, 3* (Palomares, Almer\u00eda) and <\/span><a href=\"https:\/\/www.elportus.com\/es\/\"><span style=\"font-weight: 400;\">El Portus<\/span><\/a><span style=\"font-weight: 400;\">, 3 * (Cartagena, Murcia).<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><center><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-4618\" src=\"https:\/\/www.thehotelfactory.com\/wp-content\/uploads\/2018\/12\/tematicos.jpg\" alt=\"\" width=\"687\" height=\"230\" \/><\/center>&nbsp;<\/p>\n<ul>\n<li>\n<p style=\"text-align: justify;\"><b>Commercialization. <span style=\"font-weight: 400;\">As in the rest of tourist accommodation, for the service to reach the final consumer, it will be necessary to be present in different marketing channels such as tour operators, OTAs, metasearch engines &#8230; As we have seen, the vast majority of <\/span><i><span style=\"font-weight: 400;\">campings <\/span><\/i><span style=\"font-weight: 400;\">are sold through:<\/span><\/b><\/p>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">General channels:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Own channels (website, phone, email &#8230;).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Traditional OTA&#8217;s (Booking, Expedia &#8230;).<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Specialized channels:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">TTOO specialized. We want to put emphasis on Camping and Co., Homair camping-villages and Happy Camp.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Specialized <\/span><i><span style=\"font-weight: 400;\">online<\/span><\/i><span style=\"font-weight: 400;\"> channels, we want to highlight Pitchup, Campingsonline and Campingsnavigator<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fairs:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is common for campsites to participate in different fairs. Here are some examples:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Specialized in<\/span> <i><span style=\"font-weight: 400;\">campings<\/span><\/i><span style=\"font-weight: 400;\">:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">National<\/span><span style=\"font-weight: 400;\">: Sal\u00f3n Internacional Caravaning <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">International<\/span><span style=\"font-weight: 400;\">: Kampeer &amp; Caravana<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Specialized in tourism:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">National<\/span><span style=\"font-weight: 400;\">: FITUR<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">International: <\/span><span style=\"font-weight: 400;\">CMT<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><b>Types of accommodation.<\/b><span style=\"font-weight: 400;\"> During the visits and the <\/span><i><span style=\"font-weight: 400;\">desktop research<\/span><\/i><span style=\"font-weight: 400;\"> we have observed that the <\/span><i><span style=\"font-weight: 400;\">campings<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">glampings<\/span><\/i><span style=\"font-weight: 400;\"> divide their surface into two zones: one dedicated to plots and the other to different types of accommodation.<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The area of \u200b\u200bplots can be occupied by motorhomes, caravans, tents and can be added extras such as car, motorcycle, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In the area of lodgings have been able to get to distinguish the following types of accommodation:<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<table style=\"height: 134px;\" width=\"558\">\n<tbody>\n<tr>\n<td>\n<ul>\n<li style=\"font-weight: 400; text-align: left;\"><span style=\"font-weight: 400;\">Bungalows<\/span><\/li>\n<li style=\"font-weight: 400; text-align: left;\"><span style=\"font-weight: 400;\">Mobil Home<\/span><\/li>\n<li style=\"font-weight: 400; text-align: left;\"><span style=\"font-weight: 400;\">Comanches<\/span><\/li>\n<\/ul>\n<\/td>\n<td style=\"text-align: left;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tent<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Yurtas<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tipis<\/span><\/li>\n<\/ul>\n<\/td>\n<td style=\"text-align: left;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Safari tents<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Barrel House<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">House in the trees<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400; text-align: left;\"><span style=\"font-weight: 400;\">Eco-lodge<\/span><\/li>\n<li style=\"font-weight: 400; text-align: left;\"><span style=\"font-weight: 400;\">Igloo<\/span><\/li>\n<li style=\"font-weight: 400; text-align: left;\"><span style=\"font-weight: 400;\">Bubble house<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><center><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-4614\" src=\"https:\/\/www.thehotelfactory.com\/wp-content\/uploads\/2018\/12\/Campings.jpg\" alt=\"\" width=\"782\" height=\"269\" \/><\/center><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><b>Services and facilities.<\/b><span style=\"font-weight: 400;\"> As we have seen in the section \u201cclassification\u201d, the services and facilities are what determine the category of campsites. Each autonomous community has their own legislation that details, for category, those compulsory requirements in terms of services and facilities. During the visits, we have perceived that, in general, all campings have:<\/span><\/p>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Buildings like reception, supermarket, cafeteria&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hygienic facilities like WC, wash basin, showers, laundry&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Otras facilities like drinking water sources, sport facilities, children\u2019s playgrounds, swimming pools&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Services like security, housekeeping, entertainment, first aids\u2026<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">The new specialities and, specifically, the new commitment to innovative luxury campsites, are placing this sector among the first accommodation options within the wide range of possibilities that tourist have at their disposal. At <a href=\"https:\/\/www.thehotelfactory.com\/\"><b><i>the hotel factory<\/i><\/b><\/a> we are in continuous contact with the main innovations of the hospitality sector to guarantee the customer a differentiated product from the rest of the offer and according the new trends that originate in the market. If you wish to know more information about the camping sector, do not hesitate to contact us and ask for advice.<\/p>\n\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Wanting to be always up-to date with new trends, <a href=\"https:\/\/www.thehotelfactory.com\/\"><i>the hotel factory<\/i><\/a> has studied the camping sector. For it, <a href=\"https:\/\/www.thehotelfactory.com\/\"><i>the hotel factory<\/i><\/a> has made visits to different campsites in Alicante and Almeria. Of these, as well as the desktop research carried out,<\/p>\n<p>[&#8230;]<\/p>\n","protected":false},"author":32,"featured_media":6245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[666,632,562,604,564,582,565,594,605],"class_list":["post-3618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-camping-en","tag-customization-en","tag-differentiation-en","tag-new-products-en","tag-positioning-strategies","tag-repositioning-en","tag-segmentation-en","tag-services-en","tag-trends-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campings, discovering a sector | The Hotel Factory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thehotelfactory.com\/en\/campings-discovering-a-sector\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campings, discovering a sector | The Hotel Factory\" \/>\n<meta property=\"og:description\" content=\"Wanting to be always up-to date with new trends, the hotel factory has studied the camping sector. 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For it, the hotel factory has made visits to different campsites in Alicante and Almeria. 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