{"id":3536,"date":"2018-06-25T09:55:21","date_gmt":"2018-06-25T08:55:21","guid":{"rendered":"https:\/\/www.thehotelfactory.com\/en\/?p=3536"},"modified":"2022-03-04T13:27:18","modified_gmt":"2022-03-04T13:27:18","slug":"millennials-and-the-hotels-that-will-appear-in-the-future","status":"publish","type":"post","link":"https:\/\/thehotelfactory.com\/en\/millennials-and-the-hotels-that-will-appear-in-the-future\/","title":{"rendered":"Millennials and the hotels that will appear in the future"},"content":{"rendered":"\n

The tourism that comes has a main protagonist: the <\/span><\/i>millennials<\/i><\/b>, this <\/span><\/i>socialized profile<\/i><\/b>, <\/span><\/i>free<\/i><\/b> and <\/span><\/i>digital native<\/i><\/b> client is here to stay. So much so that hotels are beginning to change their concepts: <\/span><\/i>real and local receptionists-concierge<\/i><\/b>, \u201c<\/span><\/i>together<\/i><\/b> rooms\u201d, <\/span><\/i>Open House<\/i><\/b> experiences and <\/span><\/i>collaborative<\/i><\/b> kitchens are just a brief preview of what is about to come to revolutionize the tourism industry.<\/span><\/i><\/p>\n

What to do when the <\/span>needs of guests radically change<\/b> from one generation to another? This is what many entrepreneurs in the tourism industry are thinking after knowing that 20% of worldwide travelers are <\/span>millennials<\/b>, and that it is also estimated that their travel rhythm will increase by 50% by 2020. In this post <\/span>we will build the hotel of the future <\/b>based on this profile that has broken into the tourism sector and has changed the traditional perception of seeing a hotel.<\/span><\/p>\n

\"\"<\/p>\n

Before starting to build the hotel of the future, we must <\/span>analyze the habits and understand<\/b> the vision of tourism of this generation, from how the idea and planning of the trip is born, to their perception of post stay.<\/span><\/p>\n

When we talk about millennials,<\/span> Y Generation,<\/b> or <\/span>Peter Pan Generation<\/b>, we talk about the group of people who were born between 1985 and the year 2000. Their <\/span>cultural identity<\/b> is based on <\/span>critical<\/b> personality, <\/span>strategic<\/b> thinking, <\/span>autonomy<\/b> and <\/span>freedom<\/b>. These are people born in the <\/span>digital era<\/b>, so they are <\/span>natives<\/b> in that field, so much so that they have developed a <\/span>multitasking<\/b> behavior, or in other words, they are able to use several channels at once. They are sociable and like to share everything in social media, which is an aspect that derives in demand and often in <\/span>nomophobia (appdicts).<\/b><\/p>\n

With reference to traveling, their behavior hardly changes. This degree of <\/span>sociability and human connection<\/b> in such a <\/span>globalized<\/b> world allows them to increase the friendship circle of the entire planet. This in turn allows them to <\/span>know new destinations<\/b> through <\/span>recommendations from friends<\/b> or acquaintances, which is the reason why the <\/span>travel experience<\/b> is becoming<\/span> more personalized<\/b>.<\/span><\/p>\n

\"\"<\/p>\n

Personalized trips are sought for preferences and budgets, where to collect <\/span>experiences beyond the material<\/b>. It’s about immersion in the local culture, a journey with <\/span>meaning<\/b> instead of consent. It’s about social-care trips in eco-friendly environments. It’s about exploring, collecting experiences and <\/span>sharing them<\/b>, but above all <\/span>it’s about traveling<\/b>, the destination and the date go to a secondary level.<\/span><\/p>\n

The way of <\/span>planning trips<\/b> also <\/span>has started changing<\/b>. The irruption of the digital era brings new tools to manage travels. According to a study conducted by Google, 41% of millennials say they have used their <\/span>smartphones<\/b> to buy flights, which is something that only 25% of their predecessors admit. This same study also shows that 66% of millennials are comfortable planning the details of a trip through smartphones, and by 33% of their predecessors. The market has not been left behind, and the <\/span>leading companies of travel reservations, flights, and hotels<\/b> are betting heavily on <\/span>applications<\/b> so that the <\/span>customer experience,<\/b> when making a reservation through a smartphone, is just as <\/span>simple, complete, and comfortable<\/b> that through a laptop.<\/span><\/p>\n

Known the habits of this generation, from <\/span>the hotel factory<\/span><\/i> we built the <\/span>ideal hotel<\/b> to cover the needs of this profile. In this post we will show the main attributes in order to be competitive in this segment.<\/span><\/p>\n

\"\"The <\/span>reception<\/b> is reinvented to an open space where<\/span> receptionists-concierge<\/b>, real and local people, connect with guests in a <\/span>close and informal atmosphere<\/b>. Betting on <\/span>honeycombs receptions<\/b>, agreements with car sharing companies, pre-check-in processes, flexible schedulesk and cozy spaces, <\/span>removing<\/b> counter-barriers and receptionists with the sole function of check-in and check-out.<\/span><\/p>\n

With the <\/span>rooms<\/b> something similar happens. Desks, bedding, old-fashioned decoration and closed bathrooms are removed. Spaces are bet on for <\/span>socializing<\/b>, <\/span>modern and open showers<\/b>, <\/span>charging points<\/b> and loaders for the whole room, <\/span>music playlists<\/b> personalized to the tastes of the guests, <\/span>together<\/span><\/i> rooms; the area that allows to unify rooms by means of modular structures. In addition, the most cutting-edge technology of the hand of <\/span>Amazon Echo<\/b>, where users can execute tasks in the room in the purest “Siri” style with voice commands.<\/span><\/p>\n

When talking about <\/span>common areas<\/b>, we will talk about <\/span>communal areas<\/b>, that is <\/span>slow-life <\/b>spaces, where transfers each guest to the living room of his house. <\/span>Socialization<\/b> becomes a pillar in these hotels. \u00a0Therefore, the architectural barriers, the business centers, and the limited hours to make way for <\/span>open spaces<\/b>, intelligent spaces, spaces <\/span>bleisure<\/span><\/i> (business + leisure), \u201cInstragram\u201d facilities with postmodern design, where ecological materials predominate, in addition to musical spaces, for runners, for games, libraries\u2026<\/span><\/p>\n

F&B<\/b> also change in this renovation of the hotel concept, the decoration with food disappears, the old uniforms, the figure of the traditional maitre ‘and the restriction of schedules is reduced. On the other hand, there are <\/span>collaborative kitchens<\/b>, <\/span>social culinary events<\/b> (food trucks, boozy classes, tasting…), <\/span>food with benefits<\/b> (fair trade, healthy), <\/span>agreements with food-delivery companies<\/b> (Glovo, Deliveroo…), <\/span>hostess<\/b> that accompany <\/span>self-service<\/b> spaces and bars with healthy shakes and smoothies at different points of the hotel.<\/span><\/p>\n

\"\"The <\/span>animation<\/b> focuses again on <\/span>socialization<\/b> and the enhancement of contact between guests. The trend is based on the <\/span>Open House idea<\/b>: personalization of services towards immersive experiences in <\/span>local communities<\/b>, looking for <\/span>unique shared experiences<\/b> in the destination to visit. To encourage sociability among the guests, they opt for the hotel’s own <\/span>social app<\/b>, for <\/span>collective classes<\/b> of healthy activities (yoga, zumba …), and for <\/span>entertainment<\/b> in the <\/span>lobby<\/b> through ping-pong tables or billiards. <\/span>Technology<\/b> acquires an important role in <\/span>room service,<\/b> since it is committed to <\/span>whatsapp<\/b> as a <\/span>channel of communication<\/b> with guests, thus providing a <\/span>cooler and closer service<\/b>.<\/span><\/p>\n

It is strongly committed to <\/span>pre and post stay services<\/b>. In relation to the pre-stay, the intrusive emails and standard conversations are left aside. The focus is on <\/span>new advertising narratives <\/b>that reflect the <\/span>social work and the sustainable philosophy of the hotel. <\/b>They can facilitate the <\/span>digital experience<\/b>, <\/span>communicating local events<\/b> that they are held during the date of the stay, and especially provide short questionnaires that allow the hotel to <\/span>know the preferences<\/b> of the guests <\/span>to fully customize the experience<\/b>. Regarding the post stay, the contact and the deal with the client is similar to that described, however the focus is on <\/span>customer loyalty<\/b>. For this, it is proposed to create a <\/span>CRM where to register the preferences<\/b> of these clients, so that the post-stay email is as personalized as possible, as well as the subsequent offers that are sent at different <\/span>strategic moments of the year<\/b>. It is also proposed to encourage participation in <\/span>social networks<\/b> by means of raffles for stays and vouchers or by creating a photo gallery on the website of the hotel “<\/span>Guest pictures<\/b>” with the # of the hotel.<\/span><\/p>\n

Today, the tourism industry is <\/span>constantly changing<\/b> and hotels must focus their strategy on meeting the needs of guests who are arriving to ensure success in their future. At <\/span>the hotel factory<\/span><\/i> we are in constant contact with the main innovations in the hospitality industry to guarantee to the customer the product that is differentiated from the rest of the offer and that in line with the new trends that originate in the market. If you want to know more information about the importance of <\/span>conceptualization in the hospitality sector<\/b> and about our <\/span>repositioning projects<\/b>, do not hesitate to contact us and ask for advice.<\/span><\/p>\n\n","protected":false},"excerpt":{"rendered":"

The tourism that comes has a main protagonist: the <\/i>millennials<\/i>, this <\/i>socialized profile<\/i>, <\/i>free<\/i> and <\/i>digital native<\/i> client is here to stay. So much so that hotels are beginning to change their concepts: <\/i>real and local receptionists-concierge<\/i>,<\/i><\/p>\n

[…]<\/p>\n","protected":false},"author":28,"featured_media":6251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[562,600,360,615,565,594,596,623,605],"class_list":["post-3536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-differentiation-en","tag-guest-experience-en","tag-hotel-en","tag-millennials-en","tag-segmentation-en","tag-services-en","tag-technology-en","tag-tourism-en","tag-trends-en"],"acf":[],"yoast_head":"\nMillennials and the hotels that will appear in the future | The Hotel Factory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thehotelfactory.com\/en\/millennials-and-the-hotels-that-will-appear-in-the-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Millennials and the hotels that will appear in the future | The Hotel Factory\" \/>\n<meta property=\"og:description\" content=\"The tourism that comes has a main protagonist: the millennials, this socialized profile, free and digital native client is here to stay. 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