{"id":3409,"date":"2018-05-10T08:02:06","date_gmt":"2018-05-10T07:02:06","guid":{"rendered":"https:\/\/www.thehotelfactory.com\/en\/?p=3409"},"modified":"2022-03-07T09:02:31","modified_gmt":"2022-03-07T09:02:31","slug":"the-spanish-wine-regions-lands-of-opportunities","status":"publish","type":"post","link":"https:\/\/thehotelfactory.com\/en\/the-spanish-wine-regions-lands-of-opportunities\/","title":{"rendered":"The Spanish wine regions, lands of opportunities"},"content":{"rendered":"\n

The development of tourism in wine-growing regions has been growing in recent years, increasing in a 24% in 2017 and reaching over 67 million euros. Little by little, a new trend is being created that, if it continues like this, will soon make Spain one of the leaders of Enotourism in Europe.<\/span><\/em><\/p>\n

A discreet whirring accompanies the song of the crickets in the wine-growing\u00a0regions of Spain. The success of the upward trend of enotourism is spreading\u00a0around the country and seduces an ever-increasing number of tourists,\u00a0interested in learning about the essence of those regions, a glass of wine in\u00a0hand.<\/p>\n

The Spanish Association of Wine Cities (ACEVIN) confirms the growing interest\u00a0in the enotourism and asserts that the economic impact generated by this type\u00a0of tourism in the wine roads of Spain increased by 24% in 2017, reaching over\u00a067 million euros.\u00a0The number of tourists who visited the wineries and the museums of Spanish\u00a0wine roads went up by 18% this same year, counting more than 3,2 Million visitors, which shows the increasing interest for enotourism.<\/p>\n

The tourism in the wine regions has a particular seasonality, less fluctuating\u00a0than for other types of tourism. The months of October and April generally\u00a0experience the biggest crowds of the year, followed by May and September.\u00a0The summer months also show very positive numbers and in 2017, for the first\u00a0time, the number of visits undertaken in August was higher than for the other\u00a0months of the year.<\/p>\n

\"\"Considering the progress of tourism in the wine regions, it is no longer enough\u00a0to open the doors to customers and show them the technical aspects of wine\u00a0production. On the opposite, from the small wineries to the bigger producers,\u00a0the whole industry had to professionalize the touristic aspects of their work in\u00a0order to make the most of these growth opportunities.\u00a0Apart from adapting their infrastructures to receive an increasing number of\u00a0tourists, wineries also had to train their staff to offer better customer service,\u00a0widen the reach of their commercial department and create an attractive\u00a0complementary offer of services and activities to keep their visitors entertained.<\/p>\n

Enotourism professionals know how to take advantage of the many\u00a0opportunities emerging from the wine sector and have created a wide and\u00a0diversified offer, capable of seducing both the novices and the connaisseurs of\u00a0the wine culture.\u00a0Nowadays, wine producers\u2019 offer includes everything from accommodation to\u00a0wine and local products tasting, as well as walks through the vineyards and\u00a0winery visits explaining the process of wine production.<\/p>\n

Those tourists who are eager to learn more about the secrets of this beverage\u00a0can even sign up for enology lessons.\u00a0The target market of this type of tourism is mainly composed of couples or small\u00a0groups of friends living in Spain. In the past few years, the number of women\u00a0has increased rapidly and is now exceeding the proportion of men.\u00a0As for the age of the enotourists, people from 46 to 65 represent the most\u00a0important segment, although we observe a growing interest within the younger\u00a0parts of population such as the 36-45 and the 26-35 year olds.<\/p>\n

\"\"<\/p>\n

The average length of stay of the customers is 2,65 days, due to the fact that\u00a0the enotourists mostly travel by car during the weekends and long weekends.\u00a0Around 54% of the visitors spend the night in the chosen destination, most of\u00a0them at 4 stars hotels (25%) or three stars hotels (21%). The customers of\u00a0these hotels tend to book between a week and a month before their stay.<\/p>\n

The average daily spending for this kind of tourism (156,6\u20ac) is greater than the\u00a0average of the national and international tourists. In an increasingly competitive segment, the wine tourism actors will have to\u00a0tackle a series of challenges inherent to the evolution of the sector. One of them\u00a0is digitalization. Today, enotourism finds in tablets, smartphones, and their\u00a0apps, opportunities for growth and differentiation. The wine lovers exchange\u00a0through the social media, an opportunity for the wineries to identify and interact\u00a0with its target market in an efficient way and at the lowest cost.\u00a0In addition, the digital era is changing the wineries\u2019 traditional guided visit with the extensive use of the smartphone, its apps, geo-localization and QR codes.\"\"<\/p>\n

The main challenge for enotourism professionals, if they want to build\u00a0successful businesses, will be to embrace and incorporate new technologies\u00a0without spoiling the authenticity of the experience that the customers came to\u00a0find in these regions.<\/p>\n

The other challenge facing the growth of the enotourism in Spain is the\u00a0promotion of the country\u2019s wine regions on an international scale. Although the\u00a0main source market for this type of tourism remains Spanish residents, the\u00a0foreign markets offer real opportunities for those who seek to expand their\u00a0business.<\/p>\n

The producers\u2019 individual initiatives in order to improve the recognition of\u00a0Spanish wines proliferate, but the key to attract significant amounts of\u00a0customers before the emblematic destinations for enotourism, such as\u00a0Bordeaux and Tuscany, is based on a better collaboration between the different\u00a0actors of the wine industry and of the tourism sector, as well as a greater\u00a0contribution of the State in promoting its wine regions.<\/p>\n\n","protected":false},"excerpt":{"rendered":"

The development of tourism in wine-growing regions has been growing in recent years, increasing in a 24% in 2017 and reaching over 67 million euros. Little by little, a new trend is being created that, if it continues like this, will soon make Spain one of the leaders of Enotourism in Europe.<\/em><\/p>\n

[…]<\/p>\n","protected":false},"author":30,"featured_media":6260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[678,604,594,623,605,679],"class_list":["post-3409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-enotourism-en","tag-new-products-en","tag-services-en","tag-tourism-en","tag-trends-en","tag-wines-en"],"acf":[],"yoast_head":"\nThe Spanish wine regions, lands of opportunities | The Hotel Factory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thehotelfactory.com\/en\/the-spanish-wine-regions-lands-of-opportunities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Spanish wine regions, lands of opportunities | The Hotel Factory\" \/>\n<meta property=\"og:description\" content=\"The development of tourism in wine-growing regions has been growing in recent years, increasing in a 24% in 2017 and reaching over 67 million euros. 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