{"id":3266,"date":"2018-01-09T09:46:47","date_gmt":"2018-01-09T08:46:47","guid":{"rendered":"https:\/\/www.thehotelfactory.com\/en\/?p=3266"},"modified":"2022-03-07T10:01:40","modified_gmt":"2022-03-07T10:01:40","slug":"7-keys-to-increase-online-reputation","status":"publish","type":"post","link":"https:\/\/thehotelfactory.com\/en\/7-keys-to-increase-online-reputation\/","title":{"rendered":"7 keys to increase online reputation"},"content":{"rendered":"\n<p style=\"text-align: justify;\"><em><span style=\"font-weight: 400;\">We are living in an economy where online reputation has become a top priority investment for all companies. After several studies and investigations of different experts theories of hotelier online reputation we can affirm that the following seven strategic actions guarantee the increase a hotel\u2019s online reputation and prestige.<\/span><\/em><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">We are living in an economy where <\/span><b>online reputation<\/b><span style=\"font-weight: 400;\"> has become a top priority investment for all companies, by the fact that 90% of customers trust guests reviews of different websites, such as<\/span><i><span style=\"font-weight: 400;\"> booking<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">tripadvisor,<\/span><\/i><span style=\"font-weight: 400;\"> in case of hotels. The <\/span><i><span style=\"font-weight: 400;\">Online Reputation Management <\/span><\/i><b>(ORM)<\/b><span style=\"font-weight: 400;\"> of brands is crucial for all establishment to have present in the social media. Why? Because thanks to it we can check the prestige of own brand and the opinion of clients about our own products, identifying areas of improvement. Likewise, it is very important to stress that the online reputation also contributes to maintain and build <\/span><b>confidence, credibility<\/b><span style=\"font-weight: 400;\"> and consequently the<\/span><b> loyalty<\/b><span style=\"font-weight: 400;\"> of our clients. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The importance of internet for tourism companies is more than obvious. For this reason, currently it\u2019s not enough to have a hotel website or commercialise its services through OTA\u2019s to achieve a strong online reputation. In this way, to ensure hotel\u2019s prestigious reputation it\u2019s very important to consider two essential things: adequate <\/span><b>online marketing strategies (SEO ON)<\/b><span style=\"font-weight: 400;\"> and good <\/span><b>offline marketing strategies, so-called SEO Off Page, <\/b><span style=\"font-weight: 400;\">that takes place outside of the blog or website.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">After several <\/span><b>studies and investigations<\/b><span style=\"font-weight: 400;\"> of different experts theories of hotelier online reputation, for example, <\/span><b>Cornell, IE, TrustYou, Trivago, ReviewPro, etc.<\/b><span style=\"font-weight: 400;\">, we can affirm that the following strategic actions guarantee the increase a hotel\u2019s online reputation and prestige.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" style=\"float: left; margin-right: 10px;\" src=\"https:\/\/www.thehotelfactory.com\/en\/wp-content\/uploads\/2018\/01\/1-key.png\" alt=\"\" width=\"493\" height=\"376\" data-id=\"3268\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"\" style=\"float: right; margin-left: 10px;\" src=\"https:\/\/www.thehotelfactory.com\/en\/wp-content\/uploads\/2018\/01\/2-key.png\" alt=\"\" width=\"626\" height=\"359\" data-id=\"3269\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"\" style=\"float: left; margin-right: 10px;\" src=\"https:\/\/www.thehotelfactory.com\/en\/wp-content\/uploads\/2018\/01\/3-key.png\" alt=\"\" width=\"525\" height=\"359\" data-id=\"3270\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"\" style=\"float: right; margin-left: 10px;\" src=\"https:\/\/www.thehotelfactory.com\/en\/wp-content\/uploads\/2018\/01\/4-key.png\" alt=\"\" width=\"650\" height=\"349\" data-id=\"3271\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"\" style=\"float: left; margin-right: 10px;\" src=\"https:\/\/www.thehotelfactory.com\/en\/wp-content\/uploads\/2018\/01\/5-key.png\" alt=\"\" width=\"531\" height=\"367\" data-id=\"3272\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"\" style=\"float: right; margin-left: 10px;\" src=\"https:\/\/www.thehotelfactory.com\/en\/wp-content\/uploads\/2018\/01\/6-key.png\" alt=\"\" width=\"587\" height=\"245\" data-id=\"3273\" \/><\/p>\n<p><center><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3171 aligncenter\" src=\"https:\/\/www.thehotelfactory.com\/en\/wp-content\/uploads\/2018\/01\/7-key.png\" alt=\"\" width=\"670\" height=\"590\" data-id=\"3274\" \/><\/center><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">At <a href=\"https:\/\/www.thehotelfactory.com\/en\">the hotel factory<\/a>, we have a <\/span><b>team of experts<\/b><span style=\"font-weight: 400;\"> in tourism market, including online reputation, \u00a0and a wide track of <\/span><b>successful projects for national and international brands.<\/b><span style=\"font-weight: 400;\"> Currently, among many other things, we are specialising in online reputation, cooperating in several projects that consist in the increase of the<\/span><b> online reputation score, and consequently the hotel\u2019s GOP.<\/b><span style=\"font-weight: 400;\"> From <\/span><i><span style=\"font-weight: 400;\">the hotel factory <\/span><\/i><span style=\"font-weight: 400;\">we invite all hotels that would like to collaborate with us to <\/span><b>improve your online reputation, ensuring excellent results.<\/b><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\"><em>We are living in an economy where online reputation has become a top priority investment for all companies. After several studies and investigations of different experts theories of hotelier online reputation we can affirm that the following seven strategic actions guarantee the increase a hotel\u2019s online reputation and prestige.<\/em><\/p>\n<p>[&#8230;]<\/p>\n","protected":false},"author":26,"featured_media":6275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[560,600,633,601,641,634,575,636,594,365,624],"class_list":["post-3266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-consultancy-en","tag-guest-experience-en","tag-guest-relations-en","tag-hotel-consultancy-en","tag-hotel-marketing-en","tag-hotel-reputation-en","tag-online-reputation-en","tag-profitability-en","tag-services-en","tag-the-hotel-factory-en","tag-tourism-consultancy-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 keys to increase online reputation | The Hotel Factory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thehotelfactory.com\/en\/7-keys-to-increase-online-reputation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 keys to increase online reputation | The Hotel Factory\" \/>\n<meta property=\"og:description\" content=\"We are living in an economy where online reputation has become a top priority investment for all companies. 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