{"id":2904,"date":"2016-05-09T16:28:37","date_gmt":"2016-05-09T15:28:37","guid":{"rendered":"https:\/\/www.thehotelfactory.com\/en\/?post_type=post&p=2904"},"modified":"2022-03-04T13:14:59","modified_gmt":"2022-03-04T13:14:59","slug":"making-a-difference-method-for-obtaining-a-higher-profitability","status":"publish","type":"post","link":"https:\/\/thehotelfactory.com\/en\/making-a-difference-method-for-obtaining-a-higher-profitability\/","title":{"rendered":"Making a difference, method for obtaining a higher profitability"},"content":{"rendered":"\n

Differentiation has become a new strategy within the hotel industry to obtain higher profits and a competitive advantage. <\/span>the hotel factory <\/span>outlines how to recognize if differentiation is right for your company.<\/span><\/em><\/p>\n

For a hotel to be just a place to sleep is no longer what clients are looking for<\/span>.<\/span> T<\/span>he need to offer a more complete experience<\/span>\u00a0to <\/span>be remembered has become a patent for hotels.<\/span><\/p>\n

It\u2019s for all to see that the <\/span>hotel industry has changed considerably <\/b>in the last years and is going to continue to do so<\/span>. O<\/span>ne of the aspects that has been and will remain the most influential is the <\/span>tendency towards differentiation<\/b>. Facing an excess in supply in the market, differentiation is the only possible alternative to ensure a demand for your product.<\/span><\/p>\n

\"busqueda\"<\/p>\n

To replicate the traditional \u201csun & beach\u201d holiday hotel with a massive all inclusive supply, based on a poor interior design with hardly any atmosphere, <\/span>has ceased to be the chosen path<\/b> for <\/span>those who wish to open a new hotel<\/b>, especially in mature destinations with highly consolidated competitors.<\/span><\/p>\n

Furthermore, pursuing this differentiation objective, hotel refurbishments are no longer just a <\/span>\u201cnecessary investment to maintain a hotel\u201d or simply a \u201cfacelift<\/b>\u201d<\/span>. T<\/span>hey have become, in certain occasions,<\/span> a real work of art<\/b> worthy of architectural or design prizes. A refurbishment project has to be screened as an opportunity to stand out and improve the hotel\u2019s online reputation, not as an Odyssey of hardships and expenses.<\/span><\/p>\n

Differentiation needs to be understood as one more strategy in the hotel industry<\/b>, that in certain occasions <\/span>will be convenient to use and in others not, meaning that it should be seen as a Utopia, since sometimes it could not turn out profitable or advantageous. As in many things in life, the more capital and effort is devoted to the investment in differentiation,\u00a0<\/span>the greater <\/span>will be the notoriety of what the asset can reach to differentiate; on the other side, if the aim is a minimal investment, changes won\u2019t always be perceived by clients.<\/span><\/p>\n

To open a hotel in a former prison, zoo, church or a bullfighting ring, or to build a hotel with materials like cork, salt or ice, are some of the most \u201cradical\u201d cases of differentiation, that in many cases, require a high investment and have a longer period of return on investment, given that in these cases hotels have a small number of rooms.<\/p>\n

Yet it is not necessary to resort to these extremes to pursue the awaited differentiation. <\/b>Some examples of <\/span>differentiation strategies<\/b> that allow a hotel to obtain <\/span>competitive advantages<\/b> with an \u201caffordable\u201d investment, are:<\/span> to specialize in a particular market segment, <\/b>such as sport,<\/span> to decorate a hotel with an interior design <\/b>as in an art gallery, to theme a hotel or include<\/span> new technologies in the most basic processes<\/b> of the hotel.<\/span><\/p>\n

To conclude, we should <\/span>to <\/span>ignore that <\/span>differentiation goes hand in hand with the increasing trend of personalizing services<\/b>, with the aim to accomplish a more flexible product, more adapted to consumption patterns and the client\u2019s needs<\/span>. T<\/span>herefore, reach higher satisfaction levels. To this effect, and to find a suitable differentiation strategies for each type of hotel, the true paradigm of differentiation <\/span>lays<\/span> in knowing your clients tastes and preferences in order to satisfy them to the fullest.<\/span><\/strong><\/p>\n\n","protected":false},"excerpt":{"rendered":"

Differentiation has become a new strategy within the hotel industry to obtain higher profits and a competitive advantage. the hotel factory outlines how to recognize if differentiation is right for your company.<\/em><\/p>\n

For a hotel to be just a place to sleep is no longer what clients are looking for.<\/p>\n

[…]<\/p>\n","protected":false},"author":12,"featured_media":6436,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[560,562,601,602,634,564,582,565,624],"class_list":["post-2904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-consultancy-en","tag-differentiation-en","tag-hotel-consultancy-en","tag-hotel-consulting-en","tag-hotel-reputation-en","tag-positioning-strategies","tag-repositioning-en","tag-segmentation-en","tag-tourism-consultancy-en"],"acf":[],"yoast_head":"\nMaking a difference, method for obtaining a higher profitability | The Hotel Factory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thehotelfactory.com\/en\/making-a-difference-method-for-obtaining-a-higher-profitability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making a difference, method for obtaining a higher profitability | The Hotel Factory\" \/>\n<meta property=\"og:description\" content=\"Differentiation has become a new strategy within the hotel industry to obtain higher profits and a competitive advantage. the hotel factory outlines how to recognize if differentiation is right for your company. For a hotel to be just a place to sleep is no longer what clients are looking for.[...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thehotelfactory.com\/en\/making-a-difference-method-for-obtaining-a-higher-profitability\/\" \/>\n<meta property=\"og:site_name\" content=\"The Hotel Factory\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-09T15:28:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-04T13:14:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thehotelfactory.com\/wp-content\/uploads\/2016\/05\/Diferenciacio\u0301n.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"820\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Borja Prim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Borja Prim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/making-a-difference-method-for-obtaining-a-higher-profitability\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/making-a-difference-method-for-obtaining-a-higher-profitability\\\/\"},\"author\":{\"name\":\"Borja Prim\",\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/#\\\/schema\\\/person\\\/312fa78b29a8e3240010030d9462ddfc\"},\"headline\":\"Making a difference, method for obtaining a higher profitability\",\"datePublished\":\"2016-05-09T15:28:37+00:00\",\"dateModified\":\"2022-03-04T13:14:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/making-a-difference-method-for-obtaining-a-higher-profitability\\\/\"},\"wordCount\":581,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/making-a-difference-method-for-obtaining-a-higher-profitability\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thehotelfactory.com\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/Diferenciacio\u0301n.jpeg\",\"keywords\":[\"consultancy\",\"differentiation\",\"hotel consultancy\",\"Hotel consulting\",\"hotel reputation\",\"positioning strategies\",\"repositioning\",\"segmentation\",\"tourism consultancy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/making-a-difference-method-for-obtaining-a-higher-profitability\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/making-a-difference-method-for-obtaining-a-higher-profitability\\\/\",\"url\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/making-a-difference-method-for-obtaining-a-higher-profitability\\\/\",\"name\":\"Making a difference, method for obtaining a higher profitability | The Hotel Factory\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/making-a-difference-method-for-obtaining-a-higher-profitability\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/making-a-difference-method-for-obtaining-a-higher-profitability\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thehotelfactory.com\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/Diferenciacio\u0301n.jpeg\",\"datePublished\":\"2016-05-09T15:28:37+00:00\",\"dateModified\":\"2022-03-04T13:14:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/making-a-difference-method-for-obtaining-a-higher-profitability\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/making-a-difference-method-for-obtaining-a-higher-profitability\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/making-a-difference-method-for-obtaining-a-higher-profitability\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thehotelfactory.com\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/Diferenciacio\u0301n.jpeg\",\"contentUrl\":\"https:\\\/\\\/thehotelfactory.com\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/Diferenciacio\u0301n.jpeg\",\"width\":820,\"height\":350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/making-a-difference-method-for-obtaining-a-higher-profitability\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Making a difference, method for obtaining a higher profitability\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/\",\"name\":\"The Hotel Factory\",\"description\":\"Otro sitio realizado con WordPress\",\"publisher\":{\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/#organization\",\"name\":\"The Hotel Factory\",\"url\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/thehotelfactory.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-1.png\",\"contentUrl\":\"https:\\\/\\\/thehotelfactory.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-1.png\",\"width\":375,\"height\":105,\"caption\":\"The Hotel Factory\"},\"image\":{\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thehotelfactory.com\\\/en\\\/#\\\/schema\\\/person\\\/312fa78b29a8e3240010030d9462ddfc\",\"name\":\"Borja Prim\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fa358e49d4e270e0ee6c2669f1d25d0cbd3f23d6de22a29e1f691592e97ebd1a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fa358e49d4e270e0ee6c2669f1d25d0cbd3f23d6de22a29e1f691592e97ebd1a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fa358e49d4e270e0ee6c2669f1d25d0cbd3f23d6de22a29e1f691592e97ebd1a?s=96&d=mm&r=g\",\"caption\":\"Borja Prim\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Making a difference, method for obtaining a higher profitability | The Hotel Factory","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thehotelfactory.com\/en\/making-a-difference-method-for-obtaining-a-higher-profitability\/","og_locale":"en_US","og_type":"article","og_title":"Making a difference, method for obtaining a higher profitability | The Hotel Factory","og_description":"Differentiation has become a new strategy within the hotel industry to obtain higher profits and a competitive advantage. the hotel factory outlines how to recognize if differentiation is right for your company. For a hotel to be just a place to sleep is no longer what clients are looking for.[...]","og_url":"https:\/\/thehotelfactory.com\/en\/making-a-difference-method-for-obtaining-a-higher-profitability\/","og_site_name":"The Hotel Factory","article_published_time":"2016-05-09T15:28:37+00:00","article_modified_time":"2022-03-04T13:14:59+00:00","og_image":[{"width":820,"height":350,"url":"https:\/\/thehotelfactory.com\/wp-content\/uploads\/2016\/05\/Diferenciacio\u0301n.jpeg","type":"image\/jpeg"}],"author":"Borja Prim","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Borja Prim","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thehotelfactory.com\/en\/making-a-difference-method-for-obtaining-a-higher-profitability\/#article","isPartOf":{"@id":"https:\/\/thehotelfactory.com\/en\/making-a-difference-method-for-obtaining-a-higher-profitability\/"},"author":{"name":"Borja Prim","@id":"https:\/\/thehotelfactory.com\/en\/#\/schema\/person\/312fa78b29a8e3240010030d9462ddfc"},"headline":"Making a difference, method for obtaining a higher profitability","datePublished":"2016-05-09T15:28:37+00:00","dateModified":"2022-03-04T13:14:59+00:00","mainEntityOfPage":{"@id":"https:\/\/thehotelfactory.com\/en\/making-a-difference-method-for-obtaining-a-higher-profitability\/"},"wordCount":581,"commentCount":0,"publisher":{"@id":"https:\/\/thehotelfactory.com\/en\/#organization"},"image":{"@id":"https:\/\/thehotelfactory.com\/en\/making-a-difference-method-for-obtaining-a-higher-profitability\/#primaryimage"},"thumbnailUrl":"https:\/\/thehotelfactory.com\/wp-content\/uploads\/2016\/05\/Diferenciacio\u0301n.jpeg","keywords":["consultancy","differentiation","hotel consultancy","Hotel consulting","hotel reputation","positioning strategies","repositioning","segmentation","tourism consultancy"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thehotelfactory.com\/en\/making-a-difference-method-for-obtaining-a-higher-profitability\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thehotelfactory.com\/en\/making-a-difference-method-for-obtaining-a-higher-profitability\/","url":"https:\/\/thehotelfactory.com\/en\/making-a-difference-method-for-obtaining-a-higher-profitability\/","name":"Making a difference, method for obtaining a higher profitability | The Hotel Factory","isPartOf":{"@id":"https:\/\/thehotelfactory.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thehotelfactory.com\/en\/making-a-difference-method-for-obtaining-a-higher-profitability\/#primaryimage"},"image":{"@id":"https:\/\/thehotelfactory.com\/en\/making-a-difference-method-for-obtaining-a-higher-profitability\/#primaryimage"},"thumbnailUrl":"https:\/\/thehotelfactory.com\/wp-content\/uploads\/2016\/05\/Diferenciacio\u0301n.jpeg","datePublished":"2016-05-09T15:28:37+00:00","dateModified":"2022-03-04T13:14:59+00:00","breadcrumb":{"@id":"https:\/\/thehotelfactory.com\/en\/making-a-difference-method-for-obtaining-a-higher-profitability\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thehotelfactory.com\/en\/making-a-difference-method-for-obtaining-a-higher-profitability\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thehotelfactory.com\/en\/making-a-difference-method-for-obtaining-a-higher-profitability\/#primaryimage","url":"https:\/\/thehotelfactory.com\/wp-content\/uploads\/2016\/05\/Diferenciacio\u0301n.jpeg","contentUrl":"https:\/\/thehotelfactory.com\/wp-content\/uploads\/2016\/05\/Diferenciacio\u0301n.jpeg","width":820,"height":350},{"@type":"BreadcrumbList","@id":"https:\/\/thehotelfactory.com\/en\/making-a-difference-method-for-obtaining-a-higher-profitability\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/thehotelfactory.com\/en\/"},{"@type":"ListItem","position":2,"name":"Making a difference, method for obtaining a higher profitability"}]},{"@type":"WebSite","@id":"https:\/\/thehotelfactory.com\/en\/#website","url":"https:\/\/thehotelfactory.com\/en\/","name":"The Hotel Factory","description":"Otro sitio realizado con WordPress","publisher":{"@id":"https:\/\/thehotelfactory.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thehotelfactory.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/thehotelfactory.com\/en\/#organization","name":"The Hotel Factory","url":"https:\/\/thehotelfactory.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thehotelfactory.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/thehotelfactory.com\/wp-content\/uploads\/2022\/03\/logo-1.png","contentUrl":"https:\/\/thehotelfactory.com\/wp-content\/uploads\/2022\/03\/logo-1.png","width":375,"height":105,"caption":"The Hotel Factory"},"image":{"@id":"https:\/\/thehotelfactory.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/thehotelfactory.com\/en\/#\/schema\/person\/312fa78b29a8e3240010030d9462ddfc","name":"Borja Prim","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/fa358e49d4e270e0ee6c2669f1d25d0cbd3f23d6de22a29e1f691592e97ebd1a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fa358e49d4e270e0ee6c2669f1d25d0cbd3f23d6de22a29e1f691592e97ebd1a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fa358e49d4e270e0ee6c2669f1d25d0cbd3f23d6de22a29e1f691592e97ebd1a?s=96&d=mm&r=g","caption":"Borja Prim"}}]}},"_links":{"self":[{"href":"https:\/\/thehotelfactory.com\/en\/wp-json\/wp\/v2\/posts\/2904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thehotelfactory.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thehotelfactory.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thehotelfactory.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/thehotelfactory.com\/en\/wp-json\/wp\/v2\/comments?post=2904"}],"version-history":[{"count":1,"href":"https:\/\/thehotelfactory.com\/en\/wp-json\/wp\/v2\/posts\/2904\/revisions"}],"predecessor-version":[{"id":7058,"href":"https:\/\/thehotelfactory.com\/en\/wp-json\/wp\/v2\/posts\/2904\/revisions\/7058"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thehotelfactory.com\/en\/wp-json\/wp\/v2\/media\/6436"}],"wp:attachment":[{"href":"https:\/\/thehotelfactory.com\/en\/wp-json\/wp\/v2\/media?parent=2904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thehotelfactory.com\/en\/wp-json\/wp\/v2\/categories?post=2904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thehotelfactory.com\/en\/wp-json\/wp\/v2\/tags?post=2904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}