{"id":2855,"date":"2016-11-28T17:19:06","date_gmt":"2016-11-28T16:19:06","guid":{"rendered":"https:\/\/www.thehotelfactory.com\/en\/?post_type=post&#038;p=2855"},"modified":"2022-03-04T13:51:09","modified_gmt":"2022-03-04T13:51:09","slug":"music-experience-hotels-as-an-emerging-trend","status":"publish","type":"post","link":"https:\/\/thehotelfactory.com\/en\/music-experience-hotels-as-an-emerging-trend\/","title":{"rendered":"Music experience hotels as an emerging trend"},"content":{"rendered":"\n<p style=\"text-align: justify;\"><em><span style=\"font-weight: 400;\">the hotel factory <\/span><span style=\"font-weight: 400;\">was involved in the conceptualization of a music hotel and observes that music theme provides added value for the clients and an increase of tariff per stay for the hotel. <\/span><\/em><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nowadays, conceptualization is much more important in the hospitality sector. In the past it was simply about offering the basic facilities, quality of service and design all according to its category, now differentiating by <\/span><b>conceptualization<\/b><span style=\"font-weight: 400;\"> and a targeted segmentation has become a <\/span><b>key of success<\/b><span style=\"font-weight: 400;\">. Services, facilities and design are all built around the chosen concept.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">An upcoming trend is hotels with a music theme, applied in very distinct ways. Having <\/span><b>music in the spotlights<\/b><span style=\"font-weight: 400;\"> of a hotel experience concept is something we have seen more the last years and we would like to share with you some success stories of hotels applying it each in its own way.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In all Europe, <\/span><b>well-known hotel chains<\/b><span style=\"font-weight: 400;\"> are expanding their brands by integrating the music theme into their differentiation strategy. In Spain, prestigious companies such as NH Hotels, Palladium Hotel Group and Meli\u00e1 International are one of those, and started their music focus on the <\/span><b>famous <\/b><b><i>fiesta<\/i><\/b><b> island<\/b><span style=\"font-weight: 400;\"> Ibiza:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The <\/span><b>Ushua\u00efa Beach Hotel<\/b><span style=\"font-weight: 400;\">, part of the Palladium Hotel Group, had a successful opening in 2011 and it didn\u2019t take long before it was the talk of the town. One year later it opened Ushua\u00efa Tower and from 2017 on the disco Space will be in its hands.<\/span><\/p>\n<\/li>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Another success story of Palladium Hotel Group is the alignment with Hard Rock International to open Europe\u2019s first <\/span><b>Hard Rock Hotel<\/b><span style=\"font-weight: 400;\"> in Ibiza (open since 2014) and afterwards in Tenerife (opened in 2016). In this moment they are studying the possibilities of opening two new ones, one in Barcelona and one in Madrid.<\/span><\/p>\n<\/li>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Meli\u00e1 International also made the step to the music focus and has collaborated with Ibiza Rocks to open their <\/span><b>Sol House MIXED BY IBIZA ROCKS<\/b><span style=\"font-weight: 400;\"> hotels in Ibiza and Mallorca. Also its brand <\/span><b>ME by Meli\u00e1 <\/b><span style=\"font-weight: 400;\">integrated music as an indispensable motive to offer a complete experience to its guests.<\/span><\/p>\n<\/li>\n<\/ul>\n<p><b>What types of music hotels exist?<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The success we have seen already (the chains mentioned above are not the only ones) proves that creating a hotel with a music theme is a great idea, and the possibilities of its conceptualization don\u2019t just stop there. There are numerous ways to shape it and to create an <\/span><b>unforgettable experience<\/b><span style=\"font-weight: 400;\">. Some centralize the music completely, for others it\u2019s no more than one of its indispensable pillars of offering a great experience to their guests. Here follow some examples.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>Hotel Amadeus<\/b><span style=\"font-weight: 400;\"> in Sevilla, <\/span><b>Hotel Aria<\/b><span style=\"font-weight: 400;\"> in Budapest and <\/span><b>HF F\u00e9nix Music Hotel<\/b><span style=\"font-weight: 400;\"> in Lisbon are hotels that integrated especially <\/span><b>classical music <\/b><span style=\"font-weight: 400;\">in a <\/span><b>privileged atmosphere<\/b><span style=\"font-weight: 400;\">. For the ones looking for some more excitement, you can find concepts all built around <\/span><b>pop-rock<\/b><span style=\"font-weight: 400;\"> music where the <\/span><b>instruments play the main character<\/b><span style=\"font-weight: 400;\"> everywhere in the hotel.\u00a0In <b>BackStage Hotel<\/b> in Amsterdam for example, the walls, doors, furniture and decoration are all designed with a touch of authentic rock.<\/span><\/p>\n<p style=\"padding-left: 120px;\">\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3413\" src=\"https:\/\/www.thehotelfactory.com\/wp-content\/uploads\/2016\/11\/Hotel-Amadeus-Sevilla_-Tematico-Musical_Decoracion-300x199.jpeg\" alt=\"hotel amadeus sevilla decoraci\u00f3n\" width=\"300\" height=\"199\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3414\" src=\"https:\/\/www.thehotelfactory.com\/wp-content\/uploads\/2016\/11\/Hotel-Amadeus_Sevilla_Hotel-Tematico-Musical-300x199.jpeg\" alt=\"hotel amadeus sevilla hotel\" width=\"300\" height=\"199\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Hotel Amadeus, Sevilla<\/span> <span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, <\/span><b>nhow Berlin<\/b><span style=\"font-weight: 400;\"> (from NH Hotels) gains its success by its outstanding range of attributes that have reached quite some flatter on social media. The <\/span><b>elevators<\/b><span style=\"font-weight: 400;\"> for example, are already a an experience itself. They are themed and you can choose the one you take according to the music style you prefer. Even tiny acoustic performances have taken place. Furthermore you can find a recording studio and high quality music instruments in the rooms, among other things.<\/span><\/p>\n<p style=\"padding-left: 120px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3420\" src=\"https:\/\/www.thehotelfactory.com\/wp-content\/uploads\/2016\/11\/Hotel-nhow-Berlin-Hotel-Musical-Instrumentos-300x215.jpg\" alt=\"hotel-nhow-berlin-hotel-musical-instrumentos\" width=\"300\" height=\"215\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3421\" src=\"https:\/\/www.thehotelfactory.com\/wp-content\/uploads\/2016\/11\/Hotel-Nhow-Berlin-Musical-Habitaciones-300x215.jpg\" alt=\"hotel-nhow-berlin-musical-habitaciones\" width=\"300\" height=\"215\" \/><\/p>\n<p style=\"text-align: center;\">\u00a0Hotel nhow Berl\u00edn, Berl\u00edn<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">We can find a completely different approach in Ushua\u00efa Beach Hotel and Hard Rock Hotel Ibiza, <\/span><b>luxury lifestyle hotels<\/b><span style=\"font-weight: 400;\"> where music animation includes <\/span><b>massive concerts and events<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: justify; padding-left: 30px;\"><span style=\"font-weight: 400;\">In turn, the hotels Sol House MIXED BY IBIZA ROCKS in Ibiza and Mallorca strive for offering a <\/span><b>complete music experience<\/b><span style=\"font-weight: 400;\"> during the entire stay through daily DJ sessions and a \u201cmixology\u201d animation team that takes care of the programming and makes sure all guests are updated about the performances that take place. Also ME Mallorca offers daily DJ performances and monthly music events, and it collaborates with Nikki Beach to create playlists of the newest music tracks and apply the latest music styles.<\/span><\/p>\n<p style=\"text-align: justify; padding-left: 90px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3422\" src=\"https:\/\/www.thehotelfactory.com\/wp-content\/uploads\/2016\/11\/Ushuaia-Beach-Hotel-Musical_Conciertos-300x200.jpeg\" alt=\"ushuaia-beach-hotel-musical_conciertos\" width=\"300\" height=\"200\" \/>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3423\" src=\"https:\/\/www.thehotelfactory.com\/wp-content\/uploads\/2016\/11\/hard-rock-hotel-ibiza-musical-_-conciertos-300x200.jpeg\" alt=\"hard-rock-hotel-ibiza-musical-_-conciertos\" width=\"300\" height=\"200\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Ushua\u00efa Beach Hotel, Ibiza \u00a0<\/span> <span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Sol House MIXED BY IBIZA ROCKS, Ibiza <\/span><\/span><\/p>\n<p><b>What do the hotels do to create such amazing experience?<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Although the hotels apply the theme in distinct ways, we see consistency in the <\/span><b>attributes they use to differentiate from one another<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><b>Decoration and interior design with \u00a8WOW effect\u00a8<\/b><span style=\"font-weight: 400;\">: Themed decoration through exposing instruments, magazine covers and photos from artists in the shared zones as well as themed decoration in the rooms is applied. They make use of highlighting through the use of bright colours, unconventional artworks and lively illumination for creating a real \u00a8WOW effect\u00a8.<\/span><\/p>\n<\/li>\n<li style=\"font-weight: 400;\">\n<p style=\"text-align: justify;\"><b>Exclusive services<\/b><span style=\"font-weight: 400;\">: These hotels offer unique services especially for the music lovers, including the possibility to rent music instruments or to take music classes to learn playing, from guitars to DJ courses.<\/span><\/p>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" style=\"float: right; margin-left: 10px;\" src=\"https:\/\/www.thehotelfactory.com\/wp-content\/uploads\/2016\/11\/Ushuaia-Beach-Hotel-Musical_Habitacio\u0301n-300x180.jpeg\" alt=\"ushuaia-beach-hotel-musical_habitacion\" width=\"300\" height=\"180\" \/><b>A widely ranged animation program<\/b><span style=\"font-weight: 400;\">: An important way of differentiating your music hotel is offering a complete entertainment program with professional live bands and artists, shows and themed parties during the whole stay, for those that don\u00b4t want to get bored during their holiday.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Collaboration with brands<\/b><span style=\"font-weight: 400;\">: Notable is the amount of hotels that work together with recognized music brands, as well as brands dedicated to leisure such as beach clubs, bars, music restaurants or discos.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">One of the latest projects of the hotel factory has been focused on the <\/span><b>conceptualization of a music hotel<\/b><span style=\"font-weight: 400;\"> and we remarked that it is a great opportunity for hotels to apply a music theme as an added value for the client and to comply successfully to its needs, as an alternative for competing only in price with the other hotels in the destination.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">We also observed that, besides creating a satisfying stay by adjusting to the needs of a quite specific target group, the added value is being reflected in the <\/span><b>tariffs <\/b><span style=\"font-weight: 400;\">of the hotel. In general they are <\/span><b>set higher<\/b><span style=\"font-weight: 400;\"> than the hotels without having applied a music concept in the same category and destination. Likewise, the tariffs of music experience hotels are <\/span><b>minimally equal <\/b><span style=\"font-weight: 400;\">to other types of hotels in a <\/span><b>higher category <\/b><span style=\"font-weight: 400;\">or situated in a <\/span><b>more advantaged location<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Looking at the success that has had the new music hotels already, we can conclude that this trend has developed in a <\/span><b>key differentiation strategy<\/b><span style=\"font-weight: 400;\"> and results to be a clear <\/span><b>competitive advantage<\/b><span style=\"font-weight: 400;\"> that justifies an <\/span><b>increase of tariff<\/b><span style=\"font-weight: 400;\"> per stay.<\/span><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\"><em>the hotel factory was involved in the conceptualization of a music hotel and observes that music theme provides added value for the clients and an increase of tariff per stay for the hotel. <\/em><\/p>\n<p style=\"text-align: justify;\">Nowadays, conceptualization is much more important in the hospitality sector. In the past it was simply about offering the basic facilities,<\/p>\n<p>[&#8230;]<\/p>\n","protected":false},"author":21,"featured_media":6397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[632,562,603,604,636,582,565],"class_list":["post-2855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-customization-en","tag-differentiation-en","tag-millenials-en","tag-new-products-en","tag-profitability-en","tag-repositioning-en","tag-segmentation-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Music experience hotels as an emerging trend | The Hotel Factory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thehotelfactory.com\/en\/music-experience-hotels-as-an-emerging-trend\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Music experience hotels as an emerging trend | The Hotel Factory\" \/>\n<meta property=\"og:description\" content=\"the hotel factory was involved in the conceptualization of a music hotel and observes that music theme provides added value for the clients and an increase of tariff per stay for the hotel. 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